Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing.
These books often offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while also providing insight into some of the most successful campaigns of our time.
You are reading: Good books on marketing
If you’re looking for a great marketing read that will excite you from start to finish, check out these 25 Marketing Books.
1. permission marketing: turning strangers into friends and friends into customers
This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether they work for an agency or a company.
In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling books. learn about his revolutionary concept of permission marketing, which contrasts with the classic marketing approach that godin calls “interruption marketing”.
godin talks about the importance of building relationships and fostering trust as basic principles of successful marketing.
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is also available in audio format.
2. positioning: the battle for your mind
It’s no secret that we as consumers are constantly inundated with marketing message after marketing message. In this narrative suitable for marketers of all specialties, the authors address the challenges of marketing to an oversaturated and skeptical audience.
The book delves into a new approach to occupying a position in the mind of a consumer, which reflects the strengths and weaknesses of a brand, in addition to those of its competition.
A branding legend in his own time, Al Reis is credited with bringing the idea of positioning back into the marketing mainstream.
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is also available in audio format.
3. hacking growth
Once an unconventional approach, growth hacking refers to the process of using rapid testing and analysis to implement high-impact growth opportunities.
In this book, Sean Ellis and Morgan Brown share their experiences crafting this strategy, as well as how this approach launched now-ubiquitous businesses like Airbnb to their current positions.
A must-read for any marketer looking to grow their customer base, this marketing book is also available in audio format.
4. building a brand story: make your message clear so customers hear it
While this book is a good read for all marketers, it’s especially appropriate for content marketers.
donald miller’s storybrand process enables marketers to connect with consumers through storytelling, highlighting seven must-have components all brands need to communicate successfully.
By employing Miller’s strategy, you change the way you talk about your brand and your listeners change the way they see you.
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is also available in audio format.
5. contagious: why things become fashionable
This book by wharton marketing professor jonah berger is a must-read for any marketer.
Dive into the psychology of how things get popular, Berger shares how six basic elements make something contagious among a group of people, and how you can apply that idea of contagion to your marketing strategy.
also available in audio format.
6. this is marketing: they can’t see you until you learn to see
another entry from famous marketer seth godin, “this is marketing” is made for marketers of all levels.
In his pages, godin discusses his approach to marketing and shares tips, tricks, how-tos, and success stories. If you’re interested in learning foundational skills from a true expert, this marketing book is for you.
also available in audio format.
7. hooked: how to create products that generate habits
Why do some products succeed and others fail miserably?
In “Hooked,” author nir eyal, a behavioral engineering expert, breaks down the hook model: a four-step process used to subtly encourage customer behavior. By enacting this process repeatedly, marketers can ultimately drive conversion.
This book is ideal for marketers working with habit-building products, but can also be applied across a broader marketing continuum. It’s a riveting read filled with real-life case studies, from bible app to pinterest.
The book is also available in audio format.
8. They Ask You for an Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Does your current marketing strategy need an update? if so, this book is for you.
Written by Marcus Sheridan, a swimming pool company owner who overcame the 2008 housing collapse and is now one of the highest volume pool installers in the country, this book takes readers through his experiences, offering advice and insights along the way.
This new approach to marketing is ideal for anyone looking to ditch outdated practices and try something new.
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is also available in audio format.
9. blue ocean strategy, expanded edition: how to create uncompetitive market space and make the competition irrelevant
A classic, this book dives into the idea that success comes not from going head-to-head with competitors, but from identifying new market spaces ripe for growth.
authors w. insead professors chan kim and renee mauborgne share strategies for successfully identifying and tapping into new markets.
also available in audio format.
10. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
entrepreneur and author nicholas j. webb teaches readers to answer two questions: what do your customers love and what do they hate?
Through this dichotomy, brands can reinvent their relationships with their customers. With the understanding they gain, brands can provide exactly what their consumers want and reap the benefits.
The book is available in audio format.
11. the 1-page marketing plan: get new customers, make more money and stand out from the crowd
In this groundbreaking book, maverick author and salesman Allan Dib argues against small and midsize businesses using big business marketing strategies.
has the skills to back it up, having started, grown and exited many businesses in a variety of industries. By adhering to DiB’s One Page Plan, you can map out a sophisticated marketing plan for your small business and start building right away.
You can also buy an audio version.
12. everyone writes: your guide to creating ridiculously good content
if you’re in marketing, you’re also writing.
Whether the term “writer” is in your email signature or not, all good marketers should be good writers.
In this accessible book from Forbes’ “Most Influential Woman on Social Media,” you’ll learn strategies that can take your digital writing to the next level. Regardless of her role, this is a great read for any salesperson looking to improve her skill set.
you can also get it in audio format.
13. influence, new and expanded: the psychology of persuasion
The latest edition of this classic by New York Times bestseller Robert Cialdini digs even deeper into why people say yes and explores how that psychology can influence your brand’s marketing strategy.
A must read for anyone who sells, well, anything, this book will make you think twice about yes.
also available in audio format.
14. marketing: a love story: how to be important to your customers
This book is about how to make your ideas resonate. everyone on your marketing team can benefit from a comprehensive read.
Bernadette Jiwa, author of eight bestsellers, delves into the more personal side of marketing and shares ways to achieve a more organic connection.
Through anecdotes and data, jiwa makes a compelling case for the need to re-address the way we approach our prospective consumers.
you can also get it as an audiobook.
15. don’t make me think, revisited: a common sense approach to web usability (voices that matter)
usability guru steve krug is back with updates to his classic. In this new edition, Krug delves even deeper into the principles and logic behind intuitive site navigation and information design.
This book is perfect for any marketer who has been tasked with creating a landing page, as well as developers looking to expand their skill set.
There is an audiobook version available.
16. faster, smarter, stronger: command attention in a noisy digital marketplace
In “Faster, Stronger, Smarter,” Aaron Agius and Gián Clancey share their strategy for transforming their two-person agency into a global leader in digital marketing.
learn how to make your brand more visible through modern digital marketing strategies (like seo) fused with the social sciences. This book aims to teach you how to improve your brand by focusing on providing real value and making a human connection.
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is also available in audio format.
17. digital marketing for dummies, 2nd edition
Whether you’re an expert in need of a reimagined approach or getting into digital marketing for the first time, this book has it all.
Written by the CEO of digitalmarketer.com, this book shares tips and tricks to grow and engage your audience in a changing digital world. a true classic, it should have a place on every digital marketer’s shelf.
The book also comes in audio format.
18. originals: how mavericks move the world
Author Adam Grant is one of the most influential leaders in the industry, so there was no doubt that this book would be provocative.
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Thought-provoking and poignant, the “Originals” will change the way you see the world. Asking and exploring how we can originate new ideas, practices, and policies without overthrowing the world, the book has everything its name promises.
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is also available in audio format.
19. digital marketing strategy: an integrated approach to online marketing
In the latest edition of this must-read book, international bestseller and marketer extraordinaire, Simon Kingsworth, dives deeper into the intricacies of marketing automation.
Ideal for advanced marketers in any position, this book includes online resources like implementation guides on paid search, lead generation, email, and more.
20. presuasion: a revolutionary way of influencing and persuading
“harvard business review” called author rober cialdini “the leading expert on effective persuasion.”
In “Presuasion”, cialdini explains how to prepare the public for a particular message before it is received.
From history lessons to advertising theory, this book shares strategies for the most effective digital messaging you’ll ever know. Perfect for marketers in any medium, this book should definitely have a place on your shelf.
This must-read book is also available in audio format.
21. Growth Marketing Hacker: An Introduction to the Future of Public Relations, Marketing, and Advertising
Do you want to build and grow? this book is for you.
In this updated edition, bestselling marketing guru Ryan Holiday explains how you can apply growth hacking to reach new user bases and build your business.
Fit for any marketer with a growth mindset, this book is a true classic.
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is also available in audio format.
22. bottom line: use content to unleash your influence and engage those you care about
top of mind is a phrase you hear in every company, but how can you truly stay top of mind with your audience?
in this book, influence & co. Founder John Hall answers that question, sharing step-by-step strategies on how to use content to really keep your brand top of mind.
Suitable for marketers looking to make their content do more, this book is a must-have for content marketers in particular.
You can also listen to the audiobook if you prefer.
23. the age of influence: the power of influencers to elevate your brand
Any brand or marketer looking to succeed in the world of influencer marketing will likely find this book very useful.
Written by Neal Schaeffer, an internationally recognized social media marketer, “The Age of Influence” explores how to find and connect with the right influencers for your brand, as well as how to position your brand as the ultimate influencer in your field. .
Packed with strategic advice, The Age of Influence stands out among marketing books as a perfect companion to start your journey into influencer marketing.
You can also get an audiobook to read this.
24. Content, Inc.: How Entrepreneurs Use Content to Build a Massive Audience and Create Radically Successful Businesses
content marketers, this one is for you.
In this book, author and marketing guru Joe Pulizzi flips the script on the marketing process by advocating that content development come first and product development end.
sound crazy? maybe not. The radical six-step process shared by Pulizzi could completely change the course of your business.
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is also available in audio format.
25. made to stay: why some ideas survive and others die
Perfect for any marketer, this book explores why some ideas, regardless of their veracity, have staying power, while others fall through the cracks.
new york times bestselling authors and brothers chip and dan heath take the reader on an exploratory journey, sharing six key features shared among all powerful messages.
An audiobook version is also available.
conclusion
While these 25 marketing books represent a broad collection of ideas and philosophies, they all share the same goal: to help you improve your marketing strategy.
Whether you want to improve your lead generation, improve your social strategy, or completely revamp your marketing strategy, these marketing books can help you achieve your goals.
If you need help developing your marketing strategy and implementing the strategies presented in these books, our agency can help.
what is your favorite marketing book?
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