first on fox: state farm quickly dropped a controversial partnership promoting books about gender fluidity in young children last month after consumer research launched the “like a creepy neighbour” campaign, but low internal morale, angry agents, and a follow-up campaign loom over the company’s 100th anniversary celebration.
consumers’ research launched the next phase of its campaign against state farm on Monday, with a new website askstatefarmwhy.com. The site allows people to sign a petition requiring the state farm to recruit a third party to audit all programs for children, determine each school, public library, and community center where the books were donated, publish the findings, and notify the public. parents in the areas where the books were donated. made available to children.
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“the name of this campaign is ‘ask state farm why?’ and it’s timed to coincide with the 100 year anniversary of that company’s founding and the celebrations of that anniversary in las vegas we want to remind state farm agents, and especially state farm executives like the CEO, that they still have jobs to do to clean up the harm they’ve done to America’s children,” Executive Director of Consumer Research Will Hild told Fox News Digital.
state farm accused of promoting lgbtq+ children’s books, consumer investigation launches ‘like a creepy neighbor’
hild’s group was behind the “like a creepy neighbor” campaign that stunned state farms agents and staff across the country when it was revealed that insurance giant state farm urged agents Florida to provide lgbtq+ books to children through a partnership with the gendercool program, which describes itself as “helping replace misinformed opinions with positive experiences by meeting transgender and non-binary youth who are thriving.” the books included titles such as “a children’s book about being nonbinary” and “a children’s book about being transgender.”
consumers’ research, a conservative non-profit organization, launched the website likeacreepyneighbor.com, providing information and ways to take action against state farm. the group also created a 30-second ad, titled “like a creepy neighbor,” which mocked the company’s catchphrase and began with a narrator declaring that the state farm says he’s a good neighbor before asking, “but a good neighbor would aim for five years to discuss sexual identity?”
The new ad begins with the narrator saying, “state farm says he’s a good neighbor. but would a good neighbor target five-year-olds for conversations about sexual identity? state farm did it for six months and they asked employees who donate guides to being transgender to public schools.
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The narrator then says that the books make kindergartners “question their identity” and pondered how parents are supposed to know where the books are available before asking “what is state farm doing about it? “
state farm did not immediately respond to a request for comment.
State farm cancels gender identity project after ‘like a creepy neighbor’ campaign raises awareness
The initial campaign sparked widespread backlash, and less than 24 hours later, State Farm emailed employees to announce that it would no longer participate in the gendercool program. But several State Farm employees and agents have since contacted Fox News Digital on condition of anonymity to express disgust that their employer would push a leftist agenda related to children.
“Employee morale is terrible,” an agent told fox news digital.
another current agent told fox news digital that an internal statement about the gendercool program “aligns with other progressive ideals that have been thrust upon us regarding training and the like over the course of the last few years” .
fox news digital also obtained a letter sent to state farm board chairman michael l. tipsord from the national association of state farm agents who stated a lack of trust within the company as a result of associating with the gendercool agents they left “heartbroken”.
hild doesn’t think state farm has done enough to make up for its role in delivering these books to classrooms across the country. He wants to know where the books are, how many children have read them, how this could have happened without being shut down by state farms executives, who knew about it and when, and what other programs like this the company is involved in.
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“the books they donated that are, you know, transgender and training, aimed at five year olds are still out there. they’re still in schools and public libraries. and state farm has done nothing to clean up their mistakes and stop the ongoing harm they have caused to America’s children,” he said.
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As part of the new campaign, Consumer’s Research will begin airing an updated version of the ad nationally with an emphasis on Las Vegas, where thousands of State Farm agents will gather to celebrate the company’s 100th anniversary.
“part of this campaign will include a mobile billboard that will tour the convention center and las vegas strip, reminding state farm that they have a moral obligation to clean up the damage they did to America’s youth and specifically asking them about Why do I refuse to clean this up,” Hild said. “To undo the damage, audit the programs they have for kids, find out where they’ve donated a book, and then make both the audit and the list of places they’ve donated public so parents can make sure their kids don’t are being harmed by this material”.
hild believes that state farm bosses probably want to just ignore the criticism and hope it goes away, but will be forced to undo the damage they’ve already done because customers and employees are so upset about far-left activism.
“We heard overwhelmingly from both customers and state farm agents, that they were furious that state farm was involved in this type of vile activity targeting five year olds. so we hope they clean it up, and if they don’t, we’re going to keep chasing them,” Hild said. “Until they can clean these books up, get them out of the hands of five-year-olds, they can’t even begin to say again that they’re a good neighbor, they’re a creepy neighbor, and people might want you to do it.” join the campaign, you can visit askstatefarmwhy.com.”
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consumer research has launched campaigns against other companies, including blackrock, levi’s and american express, as the corporate awakening debate continues.
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