Contrary to popular belief, “innovation” is not some free-flowing, organically manifested piece of magic. it requires work, structure and strategy. To help our clients and their organizations innovate with lasting impact, we’ve “standing on the shoulders of giants” by harnessing the knowledge of innovation experts. there is also a lot of noise and misinformation when it comes to innovation and it is difficult to filter what works and what does not. Well, we’ve done the hard work for you. In no particular order, here are our 20 must-read innovation books:
You are reading: Best books on innovation
1. eric ries lean startup Ries is one of the key people leading the lean startup movement. This is a practical guide on what is lean startup and how to do it. we love this for being theoretically accessible and practical.
2. the innovator’s dilemma & The Innovator’s Solution, by Clayton M. cristiansen presented by the harvard business professor who coined the term disruptive innovation.
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The innovator’s dilemma explains how even the best companies can do everything right and still lose market leadership. The Innovator’s Solution explains how companies can and should become disruptive themselves.
3. The Innovator’s Guide to Growth by Scott D. anthony, mark johnson, joseph v. sinfield and elizabeth j. altman In a nod to the aforementioned works of Christensen, these authors show you how to take the practical steps necessary to harness and benefit from disruption.
4. Racing Against Fate: The Story of Innovation and Customer Choice, also by Clayton M. cristiansen in his latest book, christensen takes his “jobs to be done” theory further by demonstrating his predictive and insightful power.
5. The Curve Ahead: Discovering the Path to Unlimited Growth by Dave Power. Case studies like lojack and myspace are used to address questions like “why do most growing companies stop growing?” and “what can leaders do to overcome barriers to growth?” power writes to help SMEs get through the growth spurt by providing the tools to succeed and thrive.
6. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares. Weinberg and Mares offers nineteen channels you can use to build a customer base, as well as a three-step framework (called bullseye) for determining which ones will work best for your business. It is based on interviews with over forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak), and Dharmesh Shah (Hubspot). the lessons and examples in traction will help you create and sustain the growth your business desperately needs.
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7. run lean: iterate from plan a to a plan that works by ash maurya. The premise of this book is that products fail because time, money, and effort wasted building the wrong product. maurya offers a systematic process to quickly review product ideas and increase the chances of success. Check out our podcast with the man himself here on his follow-up book, Climbing Lean.
8. hooked: how to create habit forming products by nir eyal. hooked provides actionable steps to create products that people love and can’t put down. the book develops the hook model, a four-step process that, when embedded in products, subtly encourages customer behavior.
9. Crossing the Abyss by Geoffrey Moore. Crossing the Chasm, Moore demonstrates that in the technology adoption lifecycle, there is a wide chasm between early adopters and early majority. Moore argues that to successfully cross the chasm, you must create the “whole product,” position the product appropriately for the skeptical pragmatists who make up the early majority, price the product relative to competitive comparisons, and distribute the product to through the correct channels.
10. The Startup Owner’s Manual: The Step-by-Step Guide to Building a Great Business by Steve Blank. The Startup Owner’s Manual guides you, step by step, through the tried and tested customer development process created by startup expert Steve Blank, revealing the secrets to building a successful and scalable company. is the indispensable reference guide for any startup founder, entrepreneur, investor, or educator.
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