the art and science of running a car dealership
Car dealers have a bad reputation. however, study after study shows that while stereotypes abound, they are often not based on fact. Automotive industry veteran Max Zanan is well versed in the resulting business challenges these misperceptions pose and the art and science of running a car dealership is aimed at helping car dealers become more strategic and thoughtful. when operating their businesses. Written with general managers, distributors, and investors in mind, the book is a pocket guide to practical solutions for increasing customer confidence and satisfaction, improving employee morale, and ultimately increasing profits.
The book comes at the right time. 2019 saw an increase in the volume of unsold vehicles and industry experts predicted that car sales could fall below 17 million vehicles for the first time since 2014.
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art and science offers simple tips and advice on how to tackle marketing challenges head-on for a productive workplace and a happier shopper. and zanan knows what he does. he is, in fact, an entrepreneur and consultant to dealerships across the country, whose stated mission is to improve automotive retailing, one dealership at a time. With more than 20 years of experience in auto sales, F&I, and dealership consulting, his accomplishments include managing a New York City-based dealership that ranked No. 1 for sales; and supervision of a family of dealers with more than 150 employees. he today he is founder and executive director of idds group and total dealer compliance, which advises dealers to generate more income and eliminate non-compliance practices in all departments.
This book furthers its overall goals to enhance the industry’s reputation and earning potential by filling an unmet gap in the educational resources available to auto dealers. is based, in part, on the author’s first-hand experiences and includes a comprehensive reference section listing the best providers serving auto dealers across the country. The core of his message is to help dealers resist, adapt and grow in the face of major changes in the car buying process.
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zanan challenges dealerships to rethink outdated sales practices focused on tedious negotiations with sales professionals who lack interpersonal skills in favor of a new mindset that makes the dealership visit a positive customer experience that cements a profitable and long-term relationship. . From reinventing showrooms to maximizing websites and general dealer-centric practices, The Art and Science of Running a Car Dealership is a primer for your target audience on how to learn and embrace new ways. to operate a modern and cutting edge. -car business by day.
zanan is also the author of two previous bestsellers: Perfect Dealership: Surviving Digital Disruption, which outlines what car dealerships can do to survive and thrive in a digital world; and Car Business 101: #crazyshitcardealersdo, which provides car dealers with guidance on how to change practices that are hurting their business.
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