intro
When it comes to starting a new business or forming a new company, one of the most important things to know is marketing analysis. Marketing analytics means measuring, managing and analyzing marketing performance, basically seeing how effective campaigns and other marketing strategies were.
Of course, when it comes to handling data, getting started isn’t always that easy. Fortunately, there are teachers and experts in marketing analytics who can guide us. We’ve compiled the 30 best marketing analysis books of 2020 to make sure you know everything you need to know.
You are reading: Best marketing analytics books
Data Driven Marketing: The 15 Metrics Every Marketer Should Know
Mark Jeffery’s work was named the best marketing book of 2011 by the American Marketing Association. It’s about making strategic investments in marketing, from branding and awareness to launching a new product. Even though it’s a bit older, in-depth research from the Kellogg School of Management makes it relevant even to this day.
lean analytics: use data to build a better startup faster
Alistair Croll and Ben Yoskovitz’s book has over 30 case studies to show readers real-world examples of their practical lean analysis solutions at work. From problem research to spreading your product, this book gives you the focus and discipline you need to keep moving in the right direction.
digital marketing analytics: making sense of consumer data in a digital world
Learn how to get the metrics right and perfect your social media marketing with this guide by Ken Burbary and Chuck Herman. They teach you how to use analytics to create experiences that focus on customer needs, track the performance of paid social media channels, and get the most out of surveys and focus groups.
web 2.0 analytics
Author Avinash Kaushik uses his latest book to show readers how they can take massive amounts of data online and turn it into successful action. his goal is to simplify this data so that you always make the most informed decisions in his career. all profits from this book are donated to charity.
web analytics: one hour a day
Here’s another book by Avinash Kaushik that is sure to change the way you look at online marketing strategies. This time, Kaushik offers readers a step-by-step guide on how to implement analytics strategies, offering insights and techniques to help you develop a customer-centric mindset.
google analytics
This book by Justin Cutroni is a great starting point for business owners with an eCommerce store. delves into all the latest tools and processes and shows you how to use them in the most effective way possible.
lean analytics: use data to build a better startup faster
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Track and analyze the metrics to successfully grow your startup with the latest guide from Alistair Croll and Benjamin Yoskovitz. There are many common mistakes that are addressed in this book, which offers all the ways you can use data to find the right customers and promote your product effectively.
search analytics for your site’s conversations with your customers
this guide by louis rosenfeld shows you the different ways you can use data from your searchable website to engage customers and improve your content and search performance. she finds out what her audience’s unique wants and needs are and how to meet them.
performance marketing with google analytics: strategies and techniques to maximize online roi
Sebastian Tonkin, Caleb Whitmore, and Justin Cutroni show you how to use Google Analytics to achieve your business goals. This book features in-depth case studies focused on search advertising, optimization, campaigns, and revenue growth.
digital marketing analytics: making sense of consumer data in a digital world
This book by Chuck Heann and Ken Burbary looks at digital, social, and traditional analytics and how they all develop valuable insights. The authors talk about their experiences working with fortune 500 companies, bringing you real-world applications of their tools and insights.
Web Analytics Demystified: A Marketing Guide to Understanding How Your Website Affects Your Business
In this new book, Eric Peterson helps you harness web traffic to improve your website. By knowing which reports he needs to take a closer look at, he’ll know how to run his online business more successfully than ever.
data intelligence: using data science to transform information into knowledge
data scientist john foreman simplifies the steps you take to process raw data into valuable business insights that inspire smart business decisions. by the end of this book, you will be a data scientist yourself.
social network analysis: effective tools to build, interpret and use metrics
this book by marshall sponder will help you choose the best social media platforms to best achieve your personal business goals. it also goes into great detail about how to use the data it collects from these sites to determine your return on investment.
google analytics integrations
Author Daniel Waisberg says this book will get you one step closer to making your data meaningful and actionable. The goal of the book is to help you get more clients and discover new growth opportunities through the correct use of Google Analytics.
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Turn website visitors into customers with tips from chris goward’s book on analytics tools. goward hopes this book will help business owners break from conformity and habit, resulting in better results and impressive profits.
successful analytics: gain business insights by managing google analytics
brian clifton wrote this book with aspiring managers in mind. focuses on google analytics and what you can learn when it comes to investing in what matters. you’ll feel in control once you really understand what to do with the amount of data you can get from google analytics.
social media metrics secrets
This book by John Lovett helps you implement a framework that helps you collect actionable data from social media campaigns and then apply it to your company’s future marketing plans. He finds out how social media platforms can find more customers for your business and generate more revenue.
internet marketing: from start to finish, drive measurable and repeatable online sales with search marketing, usability, crm and analytics
dunrie greiling knows that internet marketing can be a confusing world. That’s why she wrote this book, along with Catherine Juon and Catherine Buerkle. they want to do more than help you understand the analysis. they also want you to strategically attract profitable customers, avoid dangerous data, and ultimately make your small business a success story.
thingalytics: smart big data analytics for the internet of things analytics cult
dr. John Bates uses real-life case studies from well-known companies like Coca-Cola and Greyhound Bus to show you how to use data analytics to guide successful action. This book helps you take advantage of the fast, big data flowing from the digital planet.
drive online marketing strategies through web analytics marketing analytics
Whether you’re a small startup or a large organization, Steve Jackson’s book shows you how to transform your business with your website content. he provides information and tools to help you use online search optimization to grow his customer base.
conclusion
At mindspun, we understand the importance of a seo-friendly website and how google analytics can help your business website gain new customers and make an impact on social media.
That’s why we’ve put together this extensive list of marketing analysis books to guide you through this important aspect of your company’s journey to success.
have more questions? contact us today.
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