Looking for the best seo books to help you improve your seo knowledge? Well, you’ve come to the right place.
In this article, I will introduce you to the top 15 recommended search engine optimization books for 2019 and 2019. 2020 that promised to help you increase your seo knowledge.
You are reading: Best seo books 2020
let’s get started. (don’t want to read books? Check out my complete beginner’s guide to seo article to learn everything you need to know about seo)
If you are a business owner looking for local seo, check out my in-depth details on local seo strategies.
here are the best seo books for 2020:
1. seo step by step – the complete beginners guide to getting traffic from google – by caimin jones
This book is a valuable source on search engine optimization primarily because it is written by a person who has been using all of the featured seo techniques for over 15 years, keeping his own business thriving and constantly expanding.
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so you can be 100% sure the author knows what they are talking about.
The book concentrates on explaining the specifics of seo when it comes to the google search engine and its regularly improving indexing algorithms.
The first thing you’ll learn is keywords, how to choose them, and how they should be used to make your website more valuable to search engine bots and your visitors.
plus, you’ll find helpful tips on how to create high-quality content that would be really interesting to watch.
Other than that, you will be shown several technical optimization techniques on the site to increase its loading speed and provide total ease of use, which will inevitably drive more traffic to your storefront.
2. seo like i’m 5: the beginner’s guide to search engine optimization – by matthew capala
this is an excellent book, especially for anyone new to seo. it’s not so much that the concepts are basic or narrowed down for beginners, but more about taking a different approach to making seo understandable.
the author is a master and does a great job of explaining seo in a simple and easy to understand way.
The book is divided into different sections for the 5 C’s of SEO: Content, Code, Credibility, Connections, and Effectiveness.
There are a lot of screenshots and colorful images in this book, which makes it a bit more visual than some seo books.
3. seo for growth – by john jantsch and phil singleton
the two authors believe that seo has already become an integral part of public relations and advertising, which means that it should be a mandatory practice for every entrepreneur who wants to increase their online presence.
And, as the name of their book suggests, they not only want to give you temporary relief in the form of a random stream of traffic to their website, but also make their business grow and prosper.
Regarding the content of the book, it is divided into two parts. the first part sheds light on seo basics,
including search engines and how they work, website ranking and indexing algorithms, on-site optimization, and much more.
part two provides a comprehensive overview of the most up-to-date seo techniques that have proven to be working throughout the industry this year.
More importantly, the strategies you need to use in your particular case will depend on the particular optimization stage you are currently entering.
so you may still be looking for a clear understanding of your customers’ needs or are having trouble retaining existing customers by providing exactly the right incentives for your audience.
4. seo 2019: learn search engine optimization with smart internet marketing strategies – by adam clarke
This book is probably one of the best seo books you can read. If you know anything about search engines, chances are you know that search engines are always changing, updating, optimizing, and improving all the time.
Being aware of changes in the search engine algorithm is an important part of SEO.
This is because significant changes can mean that certain SEO strategies that once worked won’t work as effectively.
This book is a good read because it is up to date with the best seo strategies to use today and also explains the current state of search engines and how to optimize for the future.
5. seo expert strategies – by sam adodra
despite being published at the end of 2014, this book is still considered a relevant source of effective seo.
the author presents proven seo tactics that are being used by consultants and seo experts around the world.
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Furthermore, it is claimed that each of the tactics covered can be successfully adopted by any small business owner with ease.
the biggest motivation this book presents to its readers is a simple fact: people just got busier but also smarter, so if you want your content to be found and appreciated, you’ll need to cooperate with a big gorilla named google . .
once you make it possible for the search engine to find your relevant website, you will definitely reach the first page of the search results list quickly.
With the help of this complete guide you will learn:
- how to distinguish organic from paid search and what kind of traffic you will get by investing in each of them;
- the details of how the search engine works and how you can adapt it to legally optimize your website ranking;
- helpful tips to improve your website, but not too much;
- how to build authority on the web and get people talking about your products and services in the most natural way;
- different ways to analyze your niche competitors and beat them by adapting the best of your marketing practices;
- how to use online business tools from google to be more visible in search engines;
- troubleshooting google penalties.
- …and more.
6. ultimate guide to link building: how to build backlinks, authority and credibility for your website and increase click traffic and search ranking – by eric ward and french garrett
eric ward was a link building pioneer who laid the foundation for modern link building. As one of the greats in the industry, it makes sense that he would write a book on the definitive guide to his craft.
In this book, ward detailed his processes for finding effective links. things like analyzing link opportunities for her niche, how to manually qualify link prospects, and more.
He also talked about link acquisition strategies like:
- design your own link building campaign from scratch
- perform effective link opportunity analysis for your niche
- go deeper into link prospecting
- digging deeper into competitor backlink prospecting
- how to qualify link prospects
- relationship building
- market analysis to create highly linkable content
- six link building lessons from the experts
and even more.
7. myths and half-truths – by david hood
This book is different from other seo books mentioned above. The book debunks all speculative theories about search engine optimization and its power to take one’s business to the top of internet consciousness.
the author tries to show that seeing search engine optimization as just a dubious practice with no obvious result for a business will never help to make it successful.
on the contrary, he is experienced enough to say that seo can deliver good results, but it requires things that most people often overlook in their approach: consistency and time.
Like many other business-related practices that aim for constant growth and development, seo is exactly the same type of activity but it does not have a universal formula for each particular case.
That’s why you need to explore it thoroughly and from different angles, so you can build the strategy that suits you best.
To help you stop getting confused by certain SEO tactics, the author presents each of them as just one of many ways to improve your website’s online presence.
How long it takes for your business to grow will only depend on how you use them. And by taking into account popular misconceptions on the subject, you’ll be better prepared for success than others.
8. the link building book – by paddy moogan
paddy moogan is a well known link building professional. he is responsible for writing one of the most comprehensive writing papers on link building I have ever seen.
From the basics to the history of link building, planning and executing link building campaigns, and a wide variety of techniques to add to your link building arsenal, moogan dives deep into a great number of exciting techniques you can acquire.
While this book was written in 2015, purchasing it will give you a significant head start with updates when you purchase the license.
9. the art of seo: mastering search engine optimization – by eric enge, stephan spencer, and jessie stricchiola
the art of seo provides a comprehensive overview of all elements of seo, from customizing a strategy, initial implementation, and keyword research, to website development and technical know-how.
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It also has chapters that cover areas that are complementary to SEO, such as content marketing and the importance of social media integrations.
In addition, it is written in a way that caters to beginners as well as professionals, consultants, and business owners.
You will find content that not only explores how search engines work, but also information on how to hire the right SEO person or how to build an in-house SEO team.
10. optimize: how to attract and engage more customers by integrating seo, social media, and content marketing – by lee odden
optimize is designed to give readers a practical approach to integrating search and social optimization with content marketing to increase relevance, visibility, and customer engagement.
Businesses large and small will benefit from this book’s practical planning and creative content marketing tactics that have been shown to increase online performance in marketing, public relations, and customer service.
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Learn how to incorporate essential content optimization and social media engagement principles, thereby increasing your ability to acquire and engage with relevant customers online.
optimize features insights from lee odden, one of the leading authorities on online content and marketing.
This book explains how to:
- create a blueprint for integrated search, social, and content marketing strategy
- determine which creative tactics will deliver the best results for your business
- implement social search and optimization holistically across the organization
- measure the business value of socialized and optimized content marketing
- develop guidelines, processes, and training to scale online marketing success
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optimize offers a proven approach to a customer-centric, responsive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
11. seo: marketing strategies to dominate the first page – by grant kennedy
This book introduces you to internet marketing concepts by using search engines like google, yahoo, bing, etc. by providing innovative guidelines and techniques.
Seo: Marketing Strategies for Front Page Domination provides comprehensive information you need to get on the road to professional-grade SEO or search engine optimization.
This book is everything you need to know about search engine optimization.
you will learn what seo is and how it works, different types of seo hats, difference between social media and content marketing, seo hurdles, top 10 tips to market from home/first page domination/how to avoid burnout, role of google analytics and webmaster in seo, how to measure the quality of traffic, use keywords, promote the website and much more..
so grab your copy of seo: marketing strategies to dominate page one right now and become an seo expert!
when you read seo: marketing strategies to dominate the first page, you will learn tips and marketing strategies to get your website to the top:
- what is seo and how does it work?
- ppc (pay per click) versus organic seo
- different types of seo
- adwords vs seo
- top 10 seo tips to promote your startup
- seo secrets and scams
- using seo for website promotion
12. seo workbook – by jason mcdonald
seo fitness goes beyond teaching theories and ideas; offers readers a host of tools to ensure they internalize the information.
This book comes with worksheets and access to online seo tools to help people make good use of the information they learn through the text.
seo fitness intended for marketers, web design designers, small business owners and anyone else who wants to learn and understand the latest seo strategy.
You’ll learn about keywords, links, and metrics, plus you’ll receive worksheets and tips for using that knowledge for your business.
13. all-in-one search engine optimization for beginners – by bruce clay
In All-in-One Search Engine Optimization For Dummies, 3rd Edition, Bruce Clay, whose search engine consulting predates Google, shares everything you need to know about SEO.
If SEO is making your head spin, this no-nonsense guide makes it easier. You’ll learn how to use search engine optimization to improve the quality and volume of traffic to your website through search engine results.
Without technical jargon, it quickly gets you up to speed on how to use seo to get your website higher in rankings, target different types of searches, and get more results from industry-specific vertical search engines.
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- includes new and updated material, with the latest in bing!, google instant search, image search and much more
- covers seo and server optimization for seo
- provides important information about seo web design
- shows you how to use seo to stay “above the fold”
Whether you’re a website owner, developer, marketer, or SEO consultant, All-in-One Search Engine Optimization for Dummies 3rd Edition is the only resource you need to beat the competition.
14. Landing Page Optimization: The Ultimate Guide to Testing and Tuning Conversions – by tim ash, maura ginty, rich page
This book is the definitive guide to creating landing pages that work. Tim and his co-authors leave no stone unturned, taking you step-by-step through the whys, whats, and hows of building fully optimized and tested landing pages.
The author starts by helping you understand what landing page optimization is, why it’s important, and some of the psychology behind it all.
From there, it shows you how to find opportunities to further improve your landing pages by addressing common problems and using tools to diagnose problems.
Although not exactly a seo-specific book, it covers many of the same topics related to search engine optimization.
You will learn how to have a better online presence as a business, how to get better results, and how to get more customers.
15. seo made easy: everything you need to know about seo and nothing else – by bradley bailyn, evan bailyn
In his book, Bailyn argues that SEO is much simpler than the experts make it out to be because they want people to pay good money for SEO trade secrets.
discover all the secrets you need to know to get the first places in any search engine.
The book covers topics like building trust, what google searches for, link building opportunities, how keywords work, and how to leverage content.
The book also teaches you how to avoid black hat activity that could get you deindexed and fatally damage your business. seo made easy is the perfect manual for anyone just beginning their seo education.
conclusion
and that’s it for the top 15 recommended seo books for 2019 & 2020.
The books listed above are packed with powerful SEO insights and information from cover to cover.
I hope you benefit from at least any of the seo books above, and until then, let me know which book you prefer in the comments section below.
If you like the content, help me share it with the world!
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