By now, you probably already know the importance of a social media presence for your business. Social media like Facebook and Instagram can help you connect with your customers, increase brand awareness, and increase your leads. however, it is not enough to set up profiles on these social platforms. a solid social media marketing strategy is a must.
If you’re having a hard time getting started, know that you have many resources to grow your online presence and connect with consumers, including published books. Here’s a look at some of the best social marketing books that can help you get started and optimize your social media marketing.
You are reading: Best social media marketing books 2018
social media marketing books
There are numerous social networking sites you can use to connect with customers. Some of the best books on social media look at ways you can promote your business across multiple platforms.
1. the new marketing rules & pr: how to use content marketing, podcasts, social media, artificial intelligence, live video and news hijacking to reach shoppers directly
author: david meerman scott
Publication date: May 5, 2020 (seventh edition)
why it’s worth reading:
First published in 2008, the 2020 edition of the new Marketing & pr is the seventh iteration of the title. An international bestseller and hailed as one of the best books available for social media marketers, the book offers a revolutionary step-by-step guide to using the power of technology to get your messages to the right audiences. /p>
As the latest addition available (the eighth has yet to be published), this updated book offers the latest innovative strategies, such as the use of artificial intelligence (AI) and machine learning to automate tasks. These handy tools allow you to focus on marketing. is a must-read for business owners, entrepreneurs, and marketers of organizations of all sizes, helping you stay ahead of the digital marketing curve.
2. Crushing It: How Great Entrepreneurs Build Their Business and Influence—And How You Can Too
author: gary vaynerchuk
publication date: January 30, 2018
why it’s worth reading:
gary vaynerchuk is CEO of a successful digital media company and a leading marketing expert. He is also a four-time New York Times bestselling author. Crushing offers a look at real-world entrepreneurs and how they built their businesses. presents stories of professionals who have adopted innovative strategies instead of following what others were doing. he also breaks down all the social media platforms and gives you what he needs to create your own successful social media marketing strategy.
3. social media strategy: marketing, advertising and public relations in the consumer revolution
author: keith quesenberry
Publication date: August 14, 2020 (third edition)
why it’s worth reading:
As a third edition, Social Media Strategy offers a more comprehensive and integrated plan for marketing, communications, and public relations in a digital world where the consumer is in control. This comprehensive guide to social media marketing provides detailed information on strategies and how social media can inform (and influence) business practices and decisions.
social media strategy introduces the latest approaches to innovating change and harnessing customer influence to help you grow your business. The text takes a deeper look at careers in social media, social media planning, content strategies, and return on investment (ROI). It also covers more recent developments, including the rise of TikTok and the use of chatbots and AI. is an accessible and practical resource for novice and experienced social media managers alike.
4. 500 Social Media Marketing Tips
author: andrew macarthy
publication date: May 3, 2021 (updated)
why it’s worth reading:
Originally published in 2014, the 2021 version of 500 Social Media Marketing Tips features hundreds of useful and practical tips for growing your business on social media. You’ll find strategies for all the major platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok (to name a few). It will also teach you the importance of having a social media strategy, what makes a successful marketing plan, the best types of content to share, and much more.
In essence, 500 Social Media Marketing Tips is a must for anyone who wants to improve their marketing strategies and grow their business on social media platforms. is packed with insights from social media marketing experts who can help you with your social media marketing campaigns.
5. ultimate guide to social media marketing
author: eric butow, jenn herman, stephanie liu, amanda robinson and mike allton
publication date: August 25, 2020
why it’s worth reading:
Arguably one of the best social media marketing books, the definitive guide to social media marketing offers a detailed look at a variety of essential marketing tactics for b2b and b2c organizations.
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The book guides you through your journey to create a social media marketing strategy that focuses on your unique business goals. provides detailed explanations of some of the latest strategies, including influencer marketing and chatbots, and teaches you how to target the right audiences for your brand.
facebook marketing books
Facebook has been one of the leading social networking sites since it was founded in 2004. With over 2.5 billion monthly active users, it remains a treasure trove of potential customers for businesses. knowing how to access them and get the most out of the platform is key.
6. definitive guide to advertising on facebook: how to access a billion potential customers in 10 minutes
author: perry marshall, bob regnerus, thomas meloche and mark ingles
Publication date: October 27, 2020 (fourth edition)
why it’s worth reading:
Initially published in 2017, the fourth edition of the definitive guide to advertising on facebook helps you achieve your marketing goals by offering new outreach tactics, conversion tools and more through facebook ads. teaches you how to find your target audience and create a digital marketing strategy for your business that captures attention and generates leads. You’ll also learn valuable information, such as what happens before potential customers click your ads and what to do after, how to optimize campaigns for maximum conversions, and how to maximize your return on investment.
7. the beginners guide to facebook advertising: how to create effective ads, generate leads and increase your return on investment
author: jessica ainsworth
publication date: September 15, 2020
why it’s worth reading:
The world of Facebook advertising can be intimidating and overwhelming, especially if you’re new to it. The Beginner’s Guide to Facebook Advertising makes it more accessible by providing you with a comprehensive guide.
The author is one of the founders of a digital marketing agency and has years of experience helping business professionals expand their reach and access new markets. In his book, he covers what you need to know to run a successful Facebook social media campaign, like what Facebook advertising is, why you need it, and how to achieve your goals.
Written in a way that makes the process easy to understand even for unfamiliar readers, it’s ideal for those new to Facebook marketing. It can also be a boon for business professionals who have had little success with their campaigns in the past.
instagram marketing books
instagram is the perfect place to tell stories that help you create emotional connections with your audience. has grown a lot since it was founded in 2010 and offers more ways than ever to engage with your followers and expand your reach.
8. instagram power second edition: build your brand and reach more customers with visual influence
author: jason miles
Publication date: March 8, 2019 (second edition)
why it’s worth reading:
Instagram Power Second Edition takes you through the process of effective marketing on Instagram, which has become more complex in recent years. the book breaks down the essential information, making it more digestible. you’ll learn everything you need to know, from setting up your account to integrating the platform into your entire marketing strategy.
the updated version of instagram power provides lots of tips on how to use the newest instagram features like shoppable posts, igtv and insights. You’ll also learn how to avoid common mistakes that could slow or derail your marketing efforts.
9. instagram marketing secrets 2022
author: nathan damron
publication date: September 19, 2021
why it’s worth reading:
With so many other businesses jumping on the social media marketing bandwagon, it’s getting harder to stand out from the competition. It can also be frustrating to see others’ followers grow while yours seem to stay the same. what do they know that you don’t?
instagram marketing secrets 2022 helps you understand what instagram marketing entails so you can get the most out of it. Learn all about marketing principles, the importance of a SWOT analysis, how to find your marketing niche, brand awareness, and even personal growth strategies. after reading the book, you will be well prepared to tackle instagram next year.
10. The Last Instagram Marketing Book You’ll Ever Buy: All The Growth Hacks You Need To Know To Get 20,000 Relevant Followers Fast, Then Turn Them Into Loyal Customers
author: rob taroni
publication date: December 28, 2018
why it’s worth reading:
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It’s a bit older, but the last instagram marketing book you’ll buy packs several helpful tricks into one short read. offers social media content ideas to help you increase views and leads and encourage more sales.
In this book, you’ll learn eleven proven tactics that can help you reach thousands of people every day for free, as well as a six-step guide to launching and scaling profitable ad campaigns. You get tips for creating memorable content, ways to navigate the Instagram algorithm, and a lead generation checklist to help you stay on track. You can even learn some more advanced solutions, like combining Instagram with other tactics (like email marketing) to maximize success.
While the last instagram marketing book you buy may not be the last social media marketing book you buy, it is a clear and concise step-by-step guide (less than 100 pages) that is well worth the effort. worth having on your shelf.
twitter marketing books
twitter may not have the same number of users as facebook or instagram, but it can still be an effective tool for marketing. it’s not a social platform you want to overlook.
11. twitter marketing strategy: learn how to use twitter to sell your products and services
author: francis rendleman
publication date: August 20, 2021
why it’s worth reading:
Things move fast on twitter. If you want to use the platform to grow your business, you need to be strategic. twitter marketing strategy will teach you how to do just that. It will also teach you the most effective ways to get more followers, when to tweet to reach your target audience, how to use twitter to monitor your competition, and more. With this book, you will be able to reach more people and avoid getting lost in the flurry of tweets that are posted every day.
influencer marketing books
By now, you’ve no doubt heard the term “influencer” used widely. Many social media influencers are people who have a loyal following online. They often partner with brands to promote products or services, helping those brands expand their reach and access new markets.
It turns out that influencers don’t always need to have tens of thousands of followers. They can be your most loyal customers or your employees. even your own business can become an influencer. These latest books can give you what you need to know about influencer marketing and how to make the most of it for your social media marketing strategy.
12. the influencer code: how to unlock the power of influencer marketing
author: amanda russell
publication date: October 15, 2020
why it’s worth reading:
influencer marketing is a complex topic. the influencer code simplifies the theme, making it easier and more accessible. teaches you how to assess and employ the right types of influencers and integrate them into your campaigns. The book also offers what many brands get wrong about influencer marketing and shows you how to get it right.
13. superfans: the easy way to stand out, grow your tribe and build a successful business
author: pat flynn
publication date: August 13, 2019
why it’s worth reading:
In today’s digital world, it’s easy to get caught up in the numbers. How many likes or shares did a post get? How many people clicked on your website?
In superfans, the author addresses the fact that there are real people behind those numbers: real people looking for brands they can trust. when he can connect with them, he can turn his followers into “superfans” who will help promote his business. the book offers simple and engaging ways for you to grow your superfan base that will keep people coming back for more.
learn how to make the most of social networks
Growing your business on social media takes effort and the results won’t be instant. however, with consistency and a little help from some of the best social media marketing books available, you can develop a solid social strategy. this means seeing your efforts rewarded with organic engagement and a loyal following that grows with your business.
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