facebook marketing can be one of the most effective ways to market your books and increase your influence as an author. After all, 74% of Facebook users are high earners, and with over 300 million daily active users, you’re sure to find a fan base ready to buy and anticipate your next book.
Facebook can feel like a never-ending learning curve, with constant updates, algorithm changes, and new ad features making it a bit difficult to keep up.
You are reading: Examples of facebook ads for books
Take a look at these eight awesome facebook ad ideas you can try that are sure to attract your ideal buyer/book lover.
1. highlight your amazing book cover
design hill states that “the book cover is the first impression a book creates on its potential readers. Book cover design is one of the most critical aspects of marketing a book. if the cover is not professional, you are guaranteed to lose sales.”
We live in a fast-paced world where people engage more with images than text or even read your book description.
In the beginning, nobody cares that you have one of the best novels in the world unless they have already invested in your previous projects or books. But for new readers, the saying “don’t judge a book by its cover” is out the door.
Studies have shown that people can remember 65% of the visual content they see almost three days later. compared to about 10% of content written three days after reading it.
In addition to your readers, having a fantastic book cover is also essential if you are going to use it for your facebook ad. is one of the six best practices for facebook ads, an eye-catching image.
2. organize a raffle for a book (series)
As a reader, I can tell you that there is nothing more exciting than having your favorite author’s book series at the same time. Host a book giveaway or fan-favorite book series. Instead of waiting to buy the next book, your readers can binge read.
Hosting a giveaway isn’t as scary as it sounds. you’ll need to have a series already published and build a small fan base to create some buzz around your giveaway. this facebook ad idea is most effective if you already have a growing fan base.
once you do, here are five things to consider when running your giveaway using facebook ads:
create a landing page for your giveaway so you can collect emails or names (to use for remarketing ads later).
See Also: Announcing the 2015 Tournament of Books – The Morning News
track your sweepstakes entries; If things are moving slowly, increase your ad budget. You can also promote your giveaway on social media platforms and on your website to help increase exposure.
have clear and concise guidelines, don’t complicate your entry method because that will keep people from entering. you can use wishpond’s contest rules generator to get started. have a start and end date and then announce your winner on social media and via email to let contestants know you’ve selected a winner.
3. offer a free book or chapter
At the supermarket, especially on the weekend, you’ll often see someone handing out free samples of a new or current product.
This marketing technique may be old, but it’s been proven to work every time. you take a small bite or sip and the next thing you know, you’re buying the same thing you tried a minute ago.
Create a facebook ad that offers viewers the opportunity to download an entire chapter or book for free or at a very low price. You might think that this idea is a waste of money, but it is quite the opposite. Start by adding a limit to the number of downloads you’d like to gift.
Remember to collect emails (and names), so you can reach out later to request reviews of your book on Amazon, your website, and any other online platforms to help increase your book’s fame and credibility.
4. share reader reviews
No ad copy can convince a customer to buy your book faster than customer reviews. when you think about customers, trust what strangers have to say about your product more than anyone else.
Don’t you believe me?
The Spiegel Research Center found that nearly 95% of shoppers read online reviews before making a purchase. Not only that, but reviews make 71% of customers feel more comfortable buying a product.
Gather the best customer and online reviews and use them as captions for your next facebook ad. engage them with more dramatic and emotional reviews to paint the perfect experience your book can offer them once they’ve made a purchase.
5. create a video advertising the book
In 2020, about 72% of customers prefer to learn about a product or service through video, and Cisco predicted that video would account for as much as 82% of all internet traffic by 2021.
so it’s safe to say that adding a video to your book’s facebook ad is a plus for increasing clicks, views, and sales.
See Also: Steven Erikson – Book Series In Order
facebook now offers three variations of facebook video ads: facebook in-stream video ads, feed and story.
6. offer a checklist or workbook (for non-fiction books)
For nonfiction authors who may have a book in niches like self-help, motivation, business, etc., it might be a good idea to attract readers with a free checklist or workbook.
This technique is called lead magnet.
This helps build credibility and allows you to engage, build and maintain a community of readers who believe in your message. Give readers a taste of what they can expect if they buy your book.
7. offers exclusive registration to appear in the next book in the series
Don’t wait until you’ve published your next book to build your email list or attract potential readers. Create a facebook ad promoting your new book and request and offer exclusive access to the first chapter or the entire book.
People love to be the first to get their hands on a book before it hits the mass market, this feeling of exclusion gives them the right to brag about their favorite author.
8. promote your book launch event
after spending months, even years, writing your book, working with editors, and fixing edits. it’s time to enjoy one of the best parts of publishing your book. you can share your work with a book launch. create a facebook event and use ads to get some rsvps.
You want to make sure you cover the following items to ensure the success of your book launch party:
- choose the right venue, pick an ideal location like a bookstore, rented space or party venue. you want to make sure your readers and guests feel welcome and have fun.
- feel free to have a themed book launch to celebrate your book’s story.
- try to get the RSVP as many as you can to get an idea of how many people plan to attend. If the numbers are low, you’ll need to get out your email list and send out some invites.
- Along with Facebook advertising, use your other social media platforms to promote your event. go live on igtv or send live updates on twitter.
- have a space to sell your book at your book launch event. You want to capture as much sales and attention as you can, so set up a book stand or on-site upsell booth.
- Follow up after your event. send thank you emails or create a post showing your appreciation for all the support and sales you received that day.
facebook ad guides
Now that you have some ideas on how to market your book, here are some guides that can help you get the most out of your Facebook Ads:
- how to do basic facebook ad audience targeting for your niche
- 4 ways to combat facebook ad fatigue
- 13 Facebook ads facebook ads that were right on the money (and why)
- 3 examples of landing pages optimized for traffic from facebook ads
summary
Marketing your book doesn’t have to be tedious, with the right idea and guidelines, your facebook ad will increase sales in no time.
here’s a quick roundup of 8 awesome facebook ideas we know your readers will love:
- Feature your amazing book cover
- Host a book (series) giveaway
- Offer a free book or chapter
- Share reader reviews
- create a video promoting the book
- offer a checklist or workbook (for non-fiction books)
- offer registration exclusive to be listed for the next book in the series
- promote your book launch event
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