Looking for some of the best marketing psychology books on the market today? The team at augurian has rounded up some of our favorites that we’re reading right now, and we want to tell you all about it.
In the ever-changing world of marketing, you can always expect a constant. change. however, some insightful reading provides key content to grow a marketer’s knowledge and skill base in many different industries. our team has highlighted some of their favorite marketing and psychology books in this article. We hope this will help you increase your marketing and psychology knowledge base and help you become a better salesperson.
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learn more about augurian’s favorite marketing psychology books that help us stay ahead.
five best marketing psychology books to add to your library
Augurian’s digital marketing team is always looking for ways to further our knowledge and hone our craft; One way to do this is through reading. As well as being great reads overall, the following books provide great insight into the minds of marketers and marketers.
Follow along as we delve into these books and how they can help you expand your marketing knowledge while looking at the psychology behind the business of marketing.
- thinking, fast and slow by daniel kahneman
- contagious: why things catch on by jonah berger
- made to stay by chip and dan heath
- influence: the psychology of persuasion by robert cialdini
- the turning point by malcolm gladwell
think, fast and slow by daniel kahneman
Peers have long praised the work of Nobel Prize-winning psychologist Daniel Kahneman. Culminating in Thinking, Fast and Slow, Kahneman summarizes his work on cognitive bias and perspective theory, showing the reader how human decision-making is comprised of two distinct systems of thought. Kahneman details how systems work together to make decisions and how they sometimes contradict each other.
why you should read it: learn how decision making influences marketing
A quintessential essential book for all marketers,
kahneman sheds light on some of the most critical aspects of how humans make decisions. whether it’s how we make decisions that are risk-averse or risk-seeking simply by how a question has been asked, or how asking questions that show the consumer how much risk to take will improve the desired outcome.
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kahneman provides many breakthroughs and more, culminating in what we could say is the foundation of modern behavioral marketing. a book that, in fact, should be on every marketer’s shelf.
contagious: why things catch on by jonah berger
In this easy-to-read marketing psychology book, Jonah Berger discusses six major themes and how they relate to making products and ideas go viral.
- social currency
- triggers
- emotional resonance
- observability
- utility
- stories
why you should read it: learn how six social triggers can lead to virality
As a professor of marketing, Berger has a knack for bringing to life how his top six themes can drive virality; he dives deeper into those topics to discover what drives the cultural phenomenon of viral word-of-mouth marketing and why certain things become so popular. he explores a variety of case studies, including consumer products, government policies, b2b services, and more.
as berger says in the book:
“Whether you are the manager of a large company, a small business owner trying to raise awareness, or a health official trying to get the word out, this book will show you how to make anything more contagious . ”
made to stickby dan heath and chip heath
This book has almost become a classic for all writers and advertisers. Spanning one page, the thoughtful case studies presented by the Heath brothers touch on numerous themes, showing readers why some ideas capture the imagination of those who see them and why some ideas go as fast as they come.
why you should read it: see ideas, big and small, take off before your very eyes
dan and chip heath bring to life the idea of why things ‘stay’, be they ideas, products or theories. break down the anatomy of “sticky” ideas into six basic principles that make the reader see them in action and explore different theories as to why these ideas and products get stuck in the first place, looking at the Velcro memory theory, loopholes of curiosity and more.
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Similar to the contagion book, as we just explored, made to stick is a fantastic read for all marketers. Showcasing the variety of ideas and case studies presented across industries, products, and classrooms, Chip and Dan Heath have provided an instant classic to add to every marketer’s shelf.
influence: the psychology of persuasion by robert cialdini
In one of the most classic marketing psychology books to have graced the halls of many a college campus and office building, Robert Cialdini brings to life how people can influence behavioral compliance. He dives into six fundamental principles of persuasion and how they can be applied in everyday life.
- reciprocity
- social proof
- commitment
- likeability
- authority
- scarcity
why you should read it: want to be more persuasive? Yes? read this.
another former university professor, cialdini, has the unique ability to communicate the six principles in an effective and easy to understand way. Ella Cialdini discusses the emotional and behavioral science behind them and how she can use them to get people to say “yes” while remaining ethical.
As you read this book, you will see how you can use these principles and apply them to your daily work and become a more skillful persuader. you will know when and how to use these principles ethically and when to say no.
the turning point by malcolm gladwell
The turning point marks Malcolm Gladwell’s debut in business, marketing, psychology, and writing for decision making. gladwell explores the everyday phenomenon that occurs and spreads like wildfire. he details how each of these events crosses a “tipping point,” effectively causing them to spread through the community at a rapid rate. Whether it’s how a single person can cause a pandemic or how a good cleaning crew can stop crime, this Gladwell classic will leave the reader with ideas that can be applied to selling products and gaining traction for your ideas in the community at large.
why you should read it: learn key ways ideas and products spread around the world
Throughout the book, Gladwell introduced readers to the types of people who are naturally great disseminators of information and ideas, sometimes without even knowing it. Gladwell looks at various avenues such as smoking trends, direct mail, and children’s television. taking the reader along on a winding journey shows how little things can make a big difference. Many principles in this book can be applied to the world of marketing for marketers and non-marketers alike; the turning point is a surefire read that will keep you interested until the very last page.
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