With the exponential growth of data available on the internet (2.5 quintillion bytes of data are created every day), it’s easier than ever to find new information and learn something new online. After all, there were 5.2 billion searches on Google in 2017.
But if you ask successful entrepreneurs what they do to get to the top, most will tell you that reading books is the key. successful entrepreneurs read to learn more about the world, their industry, and their audience. Regular reading has been shown to improve mental health, reduce stress, improve memory, and more.
You are reading: Real estate marketing books
As a real estate agent, it’s equally important that you continue to learn, especially as the market changes and client needs evolve.
To get you started, we’ve found three real estate marketing books that cover a wide range of topics to help you grow your business. Let’s dig deeper.
1. the hyperfast hyperlocal real estate agent by daniel james lesniak
Home and commercial real estate purchases are major, planned purchases. 95% of customers search online to research their options and surrounding areas to assess whether a property is suitable. As a result, leads need to be nurtured because they can take up to 10 weeks to decide to buy. learning how to sell more properties is a big part of what you do as an agent.
In his book, Daniel Lesniak explains how he, in his first year as an agent, sold 36 homes worth more than $22 million. This book is both inspiring and tactical as it helps new and experienced agents find their groove and sell more properties.
lesniak explains how he adapted the stp framework, a popular marketing strategy, for real estate and how other realtors can do the same.
In real estate, one of your goals is to sell as many properties as possible. your ability to do this is based on finding your ideal customers and marketing to them; Otherwise, you’re marketing to everyone without a plan and selling too few houses. The STP framework is important to real estate because it goes into great detail about how to find and attract your ideal clients. With this book, you are sure to become a high-performing agent.
Specifically, the stp framework helps you do three things:
- segment your market. This is where you zero in on the types of properties you want to sell, what areas you want to specialize in, and what services you want to offer. the benefit of segmentation is that it helps you deliver personalized, targeted messages to your audience.
- target audiences within each segment. Once you know who you want to serve, you can tailor your marketing to target these groups. the goal here is to find the segments with the best opportunities and target them.
- position your message and product offering. this helps you refine your message so it meets the needs of the audience and also influences where you advertise your message. for example, more home seekers are turning to social media and using hashtags to find their dream home. If you’re targeting first-time millennial buyers, positioning will help you determine which social media platforms to use and how to communicate with your audience.
This is a great book to help you define your goals and create a process to achieve them.
link to buy: the hyperfast hyperlocal real estate agent: how to dominate your real estate market in less than a year: I did it and you can too!
2. brandon doyle real estate marketing playbook
brandon doyle is an experienced real estate agent specializing in the maple grove, mn area. Unafraid to embrace new technology to grow his business, he was one of the first real estate agents to use digital marketing to attract new leads. In fact, over 90% of real estate agents use technology in their marketing today, but the challenge is keeping up with the constant changes.
here is doyle talking about the importance of technology in real estate:
continues to push the boundaries of technology; for example, he and his team organized the first virtual reality open house for runners.
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His book Real Estate Marketing Playbook is more than just marketing tips and general information. It consists of concepts, such as how to identify and use your sphere of influence and how to generate referrals for your network, that offer practical advice that you can implement immediately. In addition, contributors like Joseph Magsaysay of Keller Williams and Linda Stoeckicht, COO of the Minneapolis Area Association of Realtors with several years of real estate experience, share snapshots of what they’ve learned over the years.
Doyle acknowledges that strategies that work for some realtors may not work for others. That’s why the book breaks down different aspects of marketing, like email, lead generation, and social media management, to introduce you to more comprehensive tactics and best practices. this approach allows him to read the book in any order and choose which tactics he thinks will resonate most with his audience. For example, he reads about referral marketing one day and then jumps to advertising tactics the next.
The book is a short read, but it is a practical guide that covers all aspects of real estate to help you get noticed and succeed in your niche.
purchase link: real estate marketing playbook
3. Instagram Marketing for Real Estate Agents: Vol. 4 real estate marketing in the 21st century by michael smythe
instagram is a growing platform where more people spend time interacting with content. It offers you a great opportunity to increase your exposure to your target audience and grow your business. There are one billion monthly active users on Instagram, but only 14% of real estate agents use Instagram to promote homes for sale.
Instagram Marketing for Real Estate Agents explores how to use instagram to create content, stand out from the competition, and get more followers fast. It takes you from the very beginning on how to download the app, set up an account, and write an engaging profile bio to more advanced topics like how to use Instagram stories, create ads, and run contests. This is the only book you’ll ever need to learn everything there is to know about using Instagram, especially as it relates to real estate.
author michael smythe walks you through how to use simple engagement, like likes and shares, and turn them into revenue. You’ll learn how to create a marketing funnel that transforms your followers from casual observers to interested leads, all while learning how to save time.
You’ll also get the answers to the instagram questions you’ve always wanted to ask, like why can’t you use it on desktop, and learn how to create a constant stream of engaging content for your page.
This book is an extremely useful resource as people spend more than two hours a day on social media.
To help you successfully navigate your social media experience, smythe also offers three more books on the subject:
- twitter marketing for real estate agents: real estate marketing in the 21st century vol.1
- facebook marketing for real estate agents: real estate marketing in the 21st century vol.2
- video marketing for real estate agents: real estate marketing in the 21st century vol.3
Read the series for a comprehensive look at how each of these popular platforms works and how you, as an agent, can use them to improve your business.
shopping link: instagram marketing for real estate agents: vol. 4 real estate marketing in the 21st century
real estate marketing bonus books:
We’ve reviewed three of the best real estate marketing books available, but there are some marketing-specific books worth reading, no matter what industry you’re in. Here are two marketing books we think will help you build a business that stands out.
4. blue ocean strategy: how to create uncontested market space and make the competition irrelevant by w. chan kim and renee mauborgne
This book is a must read for anyone in business. in fact, it is required reading material in most business schools. To date, it has sold over 3.6 million copies worldwide and was recently expanded to include new case studies and chapters on how to periodically renew blue oceans and how to identify and avoid red ocean traps.
In the blue ocean strategy, you will learn how to define the limits of the market, how to focus on general tactics, how to go beyond current demand, and much more to create a market. where he always wins.
authors w. Chan Kim and Renee Mauborgne also explain how to set yourself apart from the competition to offer value that no one else offers. its services are so unique and in tune with clients’ needs that it has few competitors.
In addition to the book, the authors also offer a free worksheet (how to create a strategy canvas) that helps you identify what you have in common with your current competitors and where you can find opportunities to stand out.
For example, most real estate agents hold open houses on a regular basis. You can stand out by going one step further and sharing live tutorials on Facebook or Instagram. Another option is to add a blog to your website. 90% of real estate agents have a website, but only 11% of agents have a blog attached to their site.
This book will help you find opportunities like these and discover ways to capitalize on them to benefit your business and offer your audience a unique experience.
link to buy: blue ocean strategy: how to create a market space without competition and make the competition irrelevant
5. the lead machine: the small business guide to digital marketing: everything entrepreneurs need to know about seo, social media, email marketing, and online lead generation by rich brooks
In this book, author Rich Brooks explores digital marketing using the basics of digital marketing. the basic basic framework is divided into four parts:
- build. the first step is to create a website that consistently converts potential customers into customers.
- attract. the The next step focuses on the tactics to use to attract these potential customers to your website.
- retain. The third step is to find ways to engage with potential customers so that when ready to buy, they choose you.
- evaluate. the last step is to analyze your efforts to see what worked and what didn’t and make changes to your approach.
In The Lead Machine, Brooks delves into how to use the essentials to generate more leads, build a website that converts, implement tactics that help you stand out from the competition, and much more. .
Whatever questions you have about digital marketing, this book has the answers, from how to rank on the first page of google to how to use email marketing to grow your business.
for more information on how the basic elements work, here is brooks who explains it in more depth:
buy link: The Leading Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Online Lead Generation
6. start with why: how great leaders inspire everyone to take action by simon sinek
Since this book was published in 2009, it has inspired countless leaders to reflect on and change the way they get their teams to think more creatively and talk to customers. in fact, sinek’s ted talk on how leaders inspire action is the third most popular ted talk in history. In addition, the video has been viewed more than 42 million times on ted.com and has been transcribed into 48 languages.
If you want your real estate business to stand out from the rest, attract more potential clients, and influence the people around you, this book is for you.
In his book, Sinek looks at leaders like Steve Jobs and Martin Luther King, Jr. and highlights what made them so influential. the difference is that they started with why.
this book focuses on what sinek calls “the golden circle”. is a guide to help leaders get to the root of why they are in business. As Sinek explains in his TED Talk, why you’re in business is less about making a profit and more about discovering your purpose. this is how the golden circle works:
As a real estate agent, it’s easy to explain what you do. you help clients buy or sell a home. its how could be its ability to share market research information that few other brokers offer. your why will be different from another agent, but this is related to the cause or belief that motivates you to do what you do.
The idea is that most leaders think from the outside of the circle inwards. that is, companies know what they do and how they do it. this approach works for some, but something is missing. as sinek points out, “people don’t buy what you do, they buy why you do it.”
sinek argues that leaders should start from inside the circle and explain why, and then explain how they intend to follow up and what they do. With this approach, your customers are more likely to choose you over the competition because they can understand and relate to your purpose.
The great thing about this book is that it’s not just about marketing to your audience. it’s actually a starting point to guide your messaging and marketing approach. so instead of launching into your next facebook ad campaign, read start with why and think about why you sell houses and why people should care about what you offer. incorporate their responses into your messages for a more powerful, compelling, and relevant marketing campaign.
Buy Link: Start With Why: How Great Leaders Inspire Everyone To Take Action
making time for real estate marketing books
Together, these real estate marketing books will give you a complete perspective on how to market your business. As we head into the new year and planning for 2019 gets under way, set aside time to read these books and find the tactics that align with your goals. This way, you head into the new year with a clear plan for where to work.
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