Long vs Short Email - Which One To Use For Better Results!

YOU ARE READING: Long vs Short Email – Which One To Use For Better Results! AT PhebinhvanhocEN

Looking to find out if long or short email is more effective? here we’ll guide you through a start-to-finish discussion of choosing the best email writing format for your next campaign.

Email marketing is undoubtedly the most effective marketing channel that you can rely on. keeping a precise strategy at hand and a perfect execution could bring the expected results for your business.

You are reading: Than a short email.

email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available

From executing the plan to writing compelling copy, you need to stay in line and stay focused on the needs of your audience. Whether you’re sending a short or long email copy, you need to know the basics first. Therefore, you can expect to increase your email open rate, overall CTR, and ultimately revenue.

by the way, these two writing formats have individual perspectives & impact. So which one should you apply or include in your email marketing strategy?

In this article, we will answer all the questions one by one by comparing these two writing formats and their benefits. Lastly, we will share effective tips that can help you choose the right format for writing emails.

keep reading.

a brief comparison between long and short email text

Marketing is all about trying different strategies in terms of getting the best results. therefore, you cannot ensure that you apply only one strategy. you need to test them constantly to find out which one gives the best result.

The same goes for writing long or short email copy. Whether you’re doing it, you need to continually check for the best approach that works best for your business.

well, both writing formats have advantages and disadvantages. where long copy could bring amazing result, short copy can get low click-through rate. again, the scenario could be the opposite.

For example, the following comparison might help you understand the basic variations of these two writing formats. let’s see –

also read: 7 email marketing ideas to increase your sales

benefits of short emails

Short emails are all about keeping your message active and compact. Within a single page, you can express your thoughts and share your purpose. Usually, a short email has two key parts: a concise description of the content and a cta part.

Let’s see what else you can get if you use short email copy:

it is easy to understand & review
describes the entire purpose in a shorter way
generates curiosity
increases engagement & interaction
is easy
effective for pitches, outreach and personalized email marketing
plain text builds authority

benefits of long emails

Where short emails generate trivia, long emails include all the essential information recipients may want to have. a long email has different parts. introduction, main body, purpose and a part of the cta. so there is a high probability that you will insert your main ideas about the products/services/blog content/videos etc.

let’s take a look, what else can you get by using long email copy for your email campaign:

it is a self-paced presentation
long emails give a detailed idea about the products and services
you can use attachments like: images/videos/links/photos , etc.
helps describe yourself
best for promotions, cross-promotions and association marketing
effective for branding

read more: 5 simple tips to reinvent your digital marketing strategies

the art of writing short emails: 5 tips to master short emails

As mentioned above, short emails are effective in terms of getting a quick response from recipients. Now it’s time to talk and share some tips for successfully using short email copies for your next email campaign.

The key benefit of keeping your email short (125 words or less) is to make readers curious

Try to follow the following tips carefully. Do not panic! in case you do not get success at an early stage. be patient and constantly run your a/b test until you get the final result.

let’s get started:

01. identify yourself clearly

The first and most important tip for writing a short email is to clearly identify yourself in the email copy. If you’re working at an agency or providing your personal services or selling products, simply introduce yourself at the beginning of your email copy.

here is an example below:

In the example, you can see that there is a cold greeting at the top, then the author only gave information about himself. and lastly, add the cta part where the main perspective of the email is located.

If you want to a/b test your email to know if it is working well or not, you can refer to the following guide:

learn everything you need to worry about email marketing a/b testing

02. stick to 5-7 sentences

Next, after you clearly identify yourself through the email copy, you now need to keep your email copy as short as possible. you can keep it up to 5 to 7 sentences. For example, you can break down your email copy into the following segments:

introduction: In this part, you should make the sentences in 2 or 3 sentences. just a greeting part, and a few words about yourself.
Clarify your reasons: To clarify your purpose, 3 or 4 sentences is the best option. in this part, you can ask a specific question about a product or attach documents for review/comment.
context. this is where you can include any relevant background or context. this is where I give examples of other people who have been on the podcast and the number of listeners we reach monthly.
close. all you need here is a quick summary: “thank you for your time and consideration. I look forward to hearing from you soon.”

03. have a goal by email

You may think it’s efficient to include all the details in an email, but the more questions and requests you include, the longer and more confusing your message will be

You must have a good reason to email your prospects. it is not advisable to send random emails without knowing the real purpose. therefore, it can create a negative impact and the email open rate will remain zero.

From proposal submissions to extension programs, try to mention it clearly. it will be better if you can add that at the beginning of your email copy. Let’s take a look at the following example shared by grammarly.

Focus on having a clearly stated goal for each email. this will increase the likelihood that your recipient will read and respond to your message.

04. show respect and restraint within your copy

Showing respect when sending personalized emails is a professional practice. out of the blue it just sends an email, even the recipient doesn’t know, it’s not a smart thing to do. the receiver may not understand it as a positive approach.

so first you need to send a hello message saying you want to connect with him/her. she will make them feel more special and so connected.

In case a recipient shares something unusual, like they don’t like your approach or message. ask them this way: if you think you’ve been insulted, quote the line back to its sender and add a neutral comment such as, ‘I’m not sure how to interpret this…can you elaborate? ‘

05. correct

the most important task before hitting the submit button is: review. you should proofread your copy for grammatical errors and typos. There are different online tools available in the market. you can use them to discover grammatical errors in your copy. for example, grammatically. although it may not fully discover all errors. at the very least, it can help you spot general typos.

give yourself another minute or two before you hit “send”. in that case, you can show the copy to those close to you if they can provide your article. so take the time to make your message look professional.

the art of writing long emails: 5 tips you can follow

Long-form emails are most effective for a new product or service. To deliver your product/service details, you need to write a long email copy to explain in an educational way. therefore, it impacts your brand and adds value to the audience.

so what are the basic rules you can follow to refine your long copy and make it more interesting? attractive? In addition to adding your product details, relevant headers, and attachments, you should follow a basic composition of your lengthy email writing.

let’s find out next:

01. use a catchy subject line

The first impression is the last impression. a subject line does the same thing for an email, especially a long email. Including the recipient’s name in the subject line is a good practice to get more email open rates & email open rates. impressions.

emails that include the recipient’s name in their subject line had a higher ctr than those that don’t

Get up to 13 of the best email subject line tips to increase your open rates & commitments

then, while writing a long email copy, try this trick and see the progress of your email.

02. include a bulleted list in your article

long copies with plain text can be boring and difficult for readers to read. To increase the readability of your email copy, you need to apply a few tricks to make it more attractive.

once you’re done with your introduction part and have delivered the purpose of your email, you can use a bullet list to summarize your information in a shorter version.

Let’s look at the following example:

is an email from google analytics. As you can see, it’s a long email copy. In addition, they included a bulleted list to clarify the information. overall, the email looks great and is easy to understand. so whenever you write long copy, you can use a bulleted section to add more eligibility to your email copy.

read more to learn how to write an email marketing friendly email

03. use headers where required

In the same way that we recommend that you include a bulleted list in your email, in the same way that you should use headings in your long copy. using headers between a long will break the entire part into smaller parts. this way the prospect won’t get bored of understanding the whole message.

Let’s look at the following example:

is a promotional email from dribble that provides tips and advice for freelancers. tricks. they included a header at the top of the email copy and then between the paragraph. This type of headline creates an urgency about the topic. in addition, it encourages users to read the rest of the message.

Also, read for a 10-point checklist for writing awesome emails (a complete guide)

04. provide relevant attachments (images/links/videos)

here comes the most interesting part. attaching multimedia files such as photos, links to relevant articles, or videos is more effective than a plain text email.

Attachments are often used by marketers when writing a professional email as a way to encourage the user to open an email

The important fact of using relevant attachments in an email is to increase the email open rate and make it more lucrative in helping the recipient understand the message. for example, you can use a hero banner, then add a video, relevant external links to help users get to your solution easily.

but remember to use the attachment with care. don’t add too many media files and try to keep the file size as small as possible. otherwise it may not load properly and users may not arrive on time. in addition, users can mark it as spam.

get up to 16+ effective ways to avoid newsletter spam registration

05. focus on your conclusion

Last but not least, focus 100% on your closing lines. because you are going to push your final proposal at this stage. Whether you’re writing long or short email copy, this section of an email is very important.

Let’s clarify with the following example:

as you can see in the example, the sender inserts the words of the proposal in the conclusion part. She says that the post she talked about can help the recipient to learn more about cpc on facebook. this is a smart tactic if you want to get more clicks & expected results.

Consider thinking about which one is better and when to apply

From this elaborate discussion, you can understand the value of both long & short email copies. Now the decision is in your hand. Before making any decision, research your industry, study the overview of your audience and your niche. after that, you can come to the conclusion of which email format you should use for your users who interact with & interact more.

Let’s look at common email list building mistakes you should avoid for maximum benefits

how wemail helps keep your emails concise and to the point

Online marketing is a huge platform. there are many tools to help companies grow & develop your preferences online.

following the manual process requires a lot of work and effort. but you can complete these tasks especially email marketing activities using marketing automation tool available like – wemail.

but how? Let’s clarify:

Suppose you want to use both long and short email script formats. for example, with wemail you can create a separate email list for those who love long emails and one for those who love short emails.

also, read to learn how wemail can help you with effective email marketing in 2021

In addition to these, you can also segment your email list, connect your woocommerce store and create an email campaign for your prospects.

so what else can you do with wemail to summarize your email?

email list & admin
insert & signup forms for an email marketing tool
campaign reports to learn more about customers
contact forms available to collect customer data
multiple api option
easy campaign settings
and more…

frequently asked questions about writing long and short email texts

summarizing

In this digital age, no one wants to spend their time reading a long article rather than a shorter one. if your emails have a good punch and are briefly covered, your recipients will like your emails more

for example, you should continually a/b test your strategies and find the best one that really works.

brands that always include an a/b test in their emails generate a 48:1 roi

so follow the procedures we discussed above and apply them step by step. surely, these will help you create smart emails. Once you master the correct way to write emails, your email marketing campaign will create the best results in no time.

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Long vs Short Email – Which One To Use For Better Results!