If you want to improve your sales and business growth, you need to commit to this topic by learning more about it. To learn how to become a better salesperson, you can read the best sales books written for this purpose.
We’ve compiled a bestseller list, consisting of 7 books related to sales methodology and influential ideas for sales leaders.
You are reading: Best books about sales and marketing
This list includes brief summaries of the books, biographies of the authors, and reasons why you should read them. so let’s take a look at this complete list of best selling books together.
best sales methodology books for salespeople
1- think and grow rich by napoleon hill
Written by Napoleon Hill in 1937, Think and Grow Rich is a self-help book that encourages marketers to develop the mindset of successful people in order to achieve success. With this book, Hill shares his experience of interviewing many successful people of his day.
then carefully discusses the common characteristics and mindsets of these successful individuals and illustrates how they can be applied to the reader’s life.
The author, Napoleon Hill, was an American writer who was born in 1883. He is considered one of the best writers on business success. Some of his best known books include Outwitting the Devil, How to Sell Your Way in Life, The Law of Success, and Think and Get Rich.
why should people read this book?
In Think and Grow Rich, Hill illustrates that while one’s education plays an important role in achieving success, it is not the only factor that will help one succeed. instead, he emphasizes that one must also have the right mindset. hill shares valuable methods and techniques that can help readers improve their thought process to achieve prosperity in their lives.
a review from a reader:
“For the past twenty-five years, I have been blessed with more good fortune than any individual deserves, but I shudder to think where I would be today or what I would be doing if I had not been exposed to the philosophy of Napoleon Hill. it changed my life.”
-og mandino, the best salesman in the world.
buy it on amazon now.
2- the challenging sale: taking control of the customer conversation by matthew dixon & brent adamson
Challenging Selling: Taking Control of the Customer Conversation is a book on sales strategies. focuses on understanding the needs of its customers and what drives them to make their purchasing decisions. plus, it focuses on why certain people tend to be better at selling than others as well.
The authors of this book, Matthew Dixon and Brent Adamson, work for CEB, Inc., a member-based consulting firm. they are sales leaders, and that experience shines through in this must-read book. you can benefit from their experiences to achieve revenue growth in your company and become a sales guru.
why should people read this book?
Anyone who wants to understand more about how the sales industry works and why some salespeople seem to be more successful than others should read this book. Understanding what the best sales methods entail can help you develop your sales skills and improve your product-driven growth sales process every day.
reader reviews:
“even though this was written in 2009, information and knowledge still have value today in 2020. clients still value a professional who can teach, adapt and take control. a trusted advisor who shares valuable information can help the client achieve business goals.
Valuable not only for sales professionals, but also for customer success professionals and anyone looking to go from order taker to trusted advisor, with a seat at the table with decision makers “.
“The concept of discomfort to influence change is not new in life; however, the challenger’s sale, supported by the data, shows that it is also true of sales. I will take this perspective and embed it in the way I conduct myself with customers to create value and change.”
See Also: How to Convert iBook to PDF for Better Reading
you can buy it on amazon now.
3- selling is human: the surprising truth about moving others by daniel h. pink
In his book, Selling Is Human: The Surprising Truth About Moving Others, Daniel H. pink breaks down common myths about sales techniques and explains why selling is a crucial skill in today’s world. She uses decades of research to show that you are constantly selling yourself and your ideas to other people, regardless of your occupation.
daniel h. Pink is the author of six books, including the New York Times bestseller Selling Is Human, Impulse, and a Whole New Mind. In addition, her articles on business and technology have appeared in the New York Times, Harvard Business Review, Fast Company, and Wired.
why should you read this book?
This book should be read by any member of a sales team who wants to learn how to successfully sell their ideas to others. From pitching a new product-driven growth idea for your company to convincing your boss you deserve a raise, everyone can benefit from this book’s lessons on how to effectively sell your ideas to others.
reader reviews:
“we all sell every day. It may not be the core of our work, but if you’re in retail, you’re selling your business’s products and services all the time. If you have a corporate, educational, or government job, sell your ideas. This book provides a solid, usable framework for thinking combined with exercises to keep you thinking about how to keep the concept top of mind in everyday life. The book is an easy and accessible read. Well written, my focus is always on the first part of the book, but others may find the material at the end more valuable. find a copy and give it a try!”
“Most sales books offer outdated advice, full of sales tricks, useful in a sales environment that no longer exists. Pink’s explanation about the change from “buyer beware” to “seller beware” rings true. she cannot fool buyers and expect long-term success. instead, it should be concise, relatable, and serve customers. the chapters on the importance of listening and the success of ambiverts were particularly interesting. plus, the book is full of funny stories that make it an enjoyable read, well worth reading.”
See Also: How to Convert iBook to PDF for Better Reading
you can buy it on amazon now.
4- the little red book of sales by jeffrey gitomer
As one of the best-selling classic sales books, the little red book of sales shows how to sell more in less time, with several different techniques and advanced sales strategies on sales cycles. The book is packed with ideas, insights, and inspiration to help readers become better salespeople. It gives them a focus to sell anything to anyone to be successful in their sales career.
Jeffrey Gitomer is an American author, professional speaker, and business trainer. He has written several books like The Sales Bible, Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless, and many more. He has also written the syndicated “Sales Moves” column, which appears in more than 80 trade publications.
why should people read this book?
provides readers with practical ways on how to qualify leads and achieve sales goals. In addition to this, it provides a sales technique on how to be more persuasive and influential during your sales conversations. It also teaches readers how to make cold calling on sales calls work for them and shows them the importance of time management in product-based selling.
reader reviews:
“This book is a gem. You not only learn about sales, but you also learn about the success mindset. sales are almost the inevitable consequence of the right mindset. sales is a subject that I am passionate about. I, therefore, read a lot about it. I read and studied different authors. however, i can genuinely say that jeffrey gitomer is the one who impressed me the most. I plan to read all of this author’s books over and over again.”
buy it on amazon now.
best influential books for marketers
5- influence: science and practice by robert cialdini
In this book, cialdini exposes the sales psychology behind why people buy things and explains how to apply these principles of persuasion in your daily life. cialdini looks at all aspects of the decision-making process to understand why we make decisions and how others can influence those decisions.
The book focuses on behavioral economics while exploring these concepts in product-based selling. cialdini gives advice on how to use certain principles he came up with when he tries to convince others that they want what you’re selling. enables you to have effective sales conversations by bringing out your natural strength.
robert cialdini is a professor of psychology and marketing at arizona state university. he is also an international speaker and psychologist, followed by corporate leaders. in addition, cialdini is the author of many books read by a large number of readers.
why should people read this book?
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The book offers fascinating scientific and psychological insights into how we interact on a daily basis. it is based on the author’s years of experience in the field of influence and his scientific studies on this topic. It would be helpful to read this book while learning about sales methodology.
a review from a reader:
“very good book. It makes you aware of many things, even if you don’t actively use them, it helps you to be aware of people using the same tactics against you. Very important skills to learn. I highly recommend this book to everyone. it’s written in an interesting way that makes you want to keep reading.”
buy it on amazon now.
6- mindset: the new psychology of success by carol dweck
Mindset: The New Psychology of Success provides a comprehensive description of the importance of mindset in success step by step. This book describes two types of mindsets: fixed and growth. dweck provides evidence that people with a product-driven growth mindset experience higher motivation, more willpower, higher levels of satisfaction, and better rates of success in their lives.
The author, Carol Dweck, is a professor at Stanford University and a psychologist. she is specialized in motivation, personality and development. She has researched her achievement and success and wrote this book on sales psychology based on her findings.
why should people read this book?
This book will help entrepreneurs better understand why some sales reps are more successful than others. You can be inspired by the tips in this book related to product-based growth. that way, business leaders can improve their sales process and sales by making the necessary adjustments.
a review from a reader:
“Carol’s book is an excellent exploration of what it takes to be the best at anything. an inspiring philosophy that moves away from “I’m great/terrible” ideas and toward “I can get better no matter where I am.” Even if you don’t agree with every argument presented in the book (I didn’t), it’s a thought-provoking read. especially useful for people who have strong ideas about their “natural talents”. I can safely say that I will take many of the ideas in this book with me into the future, optimistic and practical.”
See Also: How to Convert iBook to PDF for Better Reading
you can buy it on amazon now.
7- Emotional Intelligence for Sales Success: Connecting with Customers and Getting Results by colleen stanley
Emotional Intelligence for Sales Success focuses on the role of emotional intelligence in making effective sales. The book offers strategies and techniques salespeople can use to improve their sales skills and customer interactions.
Colleen Stanley has over 25 years of sales, marketing, and management experience. She is the president of a sales training consulting firm called SalesLeadership Inc. she is also a highly respected speaker. her knowledge of her industry allows her to provide insights into how people can improve their emotional intelligence to be successful in sales.
why should people read this book?
By reading this book, you can learn how to communicate better with your customers and close more sales as a sales manager. The book focuses on emotional intelligence and its role in effective sales conversations. It would help to connect with your customers if you improve your emotional intelligence and sales strategy, as this book suggests.
reader reviews:
“This book focuses on communication and maintaining a good relationship between buyers and sellers. It will change the way a lot of people change their sales approach, especially if a salesperson is in direct sales.”
“As a seasoned sales professional, I have read many books on how to become a better salesperson. Colleen has actionable elements, and his concepts around emotional intelligence tick the box in a practical approach that is measurable and enduring throughout its lifetime.”
buy it on amazon now.
frequently asked questions:
which book is better for sales and marketing?
Corporate leaders may wonder which book is best for sales. the challenging sale: taking control of the customer conversation by matthew dixon & Brent Adamson is one of the best selling sales and marketing books on our list. The book provides comprehensive details on how to understand your brand’s customer experience and make them happy. We’ve listed the seven best sales books of all time that corporate leaders and VPs of sales should read in 2022. These books can cover sales psychology and advanced sales strategies in the sales process. outgoing sales. You can choose books from this list to add to your reading list and learn more about sales and marketing in your reading time.
How can I become a better salesperson?
If you want to become a better salesperson, you need to review your sales tactics. If you want to improve your sales pitch and customer experience, you should consider social proof and social selling phenomena. In addition, building better relationships with your customers and connecting with them thanks to your emotional intelligence is also essential.
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