Did you know that 88% of financially successful people read at least 30 minutes a day? Tom Corley discovered and told us about this result in his book “Change Your Habits, Change Your Life” on the daily habits of self-made millionaires. he concluded that reading is the key to success.
reading doesn’t make you a millionaire, but if you want to be, reading is important. While studying, working, or even having fun, reading allows you to explore a topic and immerse yourself in a deeper way to gain new insights into what you want to achieve.
You are reading: Books about online marketing
When it comes to online marketing, which seems to be discussed almost online, through websites, forums or fan pages; Smart readers never miss an opportunity to find hard-copy books that are well-written and open up a deeper understanding of online marketing than any social media post.
so if anyone is interested in reading about online marketing, take a look at the following list of the best online marketing books. this can be useful for your next online marketing strategy.
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- best affiliate marketing books
- best network marketing books
table of contents
- 1. digital marketing for dummies by ryan deiss and russ henneberry
- 2. jab, jab, jab, right hook by gary vaynerchuk
- 3. digital marketing: strategy, implementation and practice by dave chaffey & fiona ellis-chadwick
- 4. Hit Makers: The Science of Popularity in the Age of Digital Distraction by Derek Thompson
- 5. contagious: why things catch on by jonah berger
- 6. how to win friend & influencing people by dale carnegie
- 7. marketing permission by seth godin
- 8. epic content marketing by joe pulizzi
- 9. new rules of marketing and public relations by david meerman scott
- 10. digital marketing 2021 by danny star
- 11. marketing 4.0: going from traditional to digital by philip kotler
- 12. seo art by eric enge, stephan spencer, jessie c. stricciola
- 13. all write by ann handley
- 14. the power of visual storytelling by ekaterina walter
- 15. google adwords for beginners by cory rabazinsky
- 16. the zen of social media marketing by shama hyder
- 17. the age of digital marketing by matthew bartnik
- 18. you are my favorite client by mike monteiro
- 19. email marketing techniques by paul d. kings
- 20. hug your enemies by jay baer
1. digital marketing for dummies by ryan deiss and russ henneberry
Digital Marketing for Dummies Goodreads: 5/5
Let’s start the list with one of these most recommended books for anyone interested and looking to start a career in online or digital marketing.
Like its title, Marketing for Dummies is readable and easy to digest for anyone, even beginners. Written with marketing’s best interests in mind, this book covers everything you need to get off to a good start with digital marketing from scratch. From current innovative examples and practices in SEO and SEM to the latest techniques in content marketing, influencer marketing, social media, advertising, email marketing and everything in between; digital marketing for dummies helps you get the most out of your marketing efforts.
The best part is that it covers the nitty-gritty of every aspect of digital marketing mentioned in the book. guides readers on how to use the techniques to their fullest potential, from basic steps to practical tips for designing an impactful campaign and improving your results.
2. jab, jab, jab, right hook by gary vaynerchuk
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Goodreads: 4.6/5
new york times bestseller gary vaynerchuk guides us on how to connect with customers, capture their attention and win the competition with the secret weapon, the right hook in social media marketing. Brands and marketers will know how to improve their “right hook” to captivate customers and build relationships with them and, after all, effectively convert traffic into sales.
Social media has a prominent role to play in modern society, and its massive and sweeping changes are shaping the way businesses communicate with customers in the right context. communication is important, but developing and delivering high-quality content that is a perfect fit for specific social media platforms like facebook, instagram, twitter, youtube, tumblr, etc. is the key to success.
You will feel different vibes on each social media platform and learn strategies to sell your products effectively on the internet rather than on a website. if you have no experience in digital marketing, this book will be useful for you.
3. digital marketing: strategy, implementation and practice by dave chaffey & fiona ellis-chadwick
Digital Marketing (6th Edition) 6th Edition Goodreads: 4.3/5
Written by the specialist for specialists, digital marketing by dave chaffey and fiona ellis-chadwick is useful for professionals, providing practical and comprehensive guidance on how to use digital tools and technology to achieve their marketing goals. .
Digital Marketing provides marketing theories and techniques, but also illustrates them with innovative case studies and interviews from cutting-edge companies like eBay and Facebook. Readers will learn how to develop a digital marketing strategy, putting key digital marketing techniques in your pocket, including search marketing, conversation optimization, and digital communications through social media. they will quickly understand how digital marketing fits into the real world.
4. Hit Makers: How to Succeed in an Age of Distraction by Derek Thompson
Hit Makers: How to Succeed in an Age of Distraction Goodreads: 4.5/5
derek thompson is a journalist, but this book is not like your normal article, and it is not a dry academic book either. the author revs up readers’ interest with good storytelling to help them figure out why things become popular.
With many stories and anecdotes, this book covers many perspectives, approaches and cultural production that explain the popularity of things and why they gained their status while others did not. Derek Thompson covers a wide variety of pop culture blockbusters and people’s attention. ties together many different hits to explain why they become hits. You will learn how to make your products count through this interesting book.
5. contagious: why things catch on by jonah berger
Contagious: Why Things Catch On Goodreads: 4.7/5
another must-read book to answer questions like “what makes things popular?” and “why do people talk about certain products and ideas more than others?” or “what makes online content go viral?”
if you think it’s advertising, that’s not enough and even not the whole reason in many cases. this book reveals the secret behind the word of mouth and social transmission that influences our interactions with a specific product.
jonah berger lays out six principles that make anything contagious: social currency, triggers, emotion, audiences, practical value, and stories. she will learn how to make your products and ideas catch on.
6. how to win friend & influencing people by dale carnegie
How to Win Friend & Influence People Goodreads: 4.7/5
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how to win friend & influencing people is a timeless bestseller of all time that helps many famous people achieve their goal of being successful in both business and personal life.
The book provides valuable advice on how to deal with people that can be practically applied to the way companies interact and communicate with customers. There are three techniques that the book emphasizes in dealing with people: not criticizing, condemning or complaining, giving honest and sincere appreciation, arousing in the other person an anxious longing. and the only way to influence people is to talk about what they want and show them how to get it.
7. marketing permission by seth godin
Permission Marketing by Seth Godin Goodreads: 4.3/5
If you’re feeling down because your marketing ideas are being ignored or rejected by your target audiences, this book is for you.
Permission Marketing will explain an innovative concept that allows you to shape your message, whether it’s a TV commercial, video marketing, or traditional marketing, so that it is readily accepted by consumers. Instead of pestering and bombarding customers with a ton of irrelevant content and messages, it’s much more effective to offer customers incentives to voluntarily accept advertising.
Through this book, you will learn how to build a long-term relationship with your customers, build trust and build brand loyalty, and significantly increase sales.
8. epic content marketing by joe pulizzi
Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.6/5
Written by one of the world’s leading content marketing experts, Epic Content Marketing guides us on how to engage leads and customers by delivering information and content they want to engage with. It’s no use attracting customers’ attention with substandard content.
This book shows you a step-by-step guide to developing stories that are valuable, entertaining, and compelling enough to persuade customers to take action without telling them to. One key thing to remember is that epic content is content that is delivered to the right audience at the right time. this is how your content can capture the hearts of customers and your business gains a competitive position in the market.
some essential things you need to do to create epic content: choose a niche, discover and develop your content statement, set up the content creation process, leverage social media and emails to grow your audience, follow up and measure the performance of your content.
9. new rules of marketing and public relations by david meerman scott
New Rules of Marketing and PR Goodreads: 4.5/5
learn a benchmarking guide to leverage and skyrocket your marketing and public relations business with the latest social media updates, digital marketing, trends and tools, and real-life examples of success.
A step-by-step guide to harnessing the power of modern marketing and public relations enables you to communicate with customers effectively, build brand awareness, and improve your chances of making sales.
Even if you have a small and medium business, you can take advantage of all the marketing mediums and tools and use them to make your marketing efforts pay off. Since the internet and online materials are one of the most important ways for businesses to reach target audiences, the new marketing and public relations rule explains how you can make a worthwhile investment in online marketing on a budget. . you’ll learn the new rule with full explanations and plenty of real-world case studies.
10. digital marketing 2021 by danny star
Digital Marketing 2021 by Danny Star Goodreads: 4.6/5
This book is not a bad attempt to improve your online marketing skills in a new decade. The author shares his knowledge of digital marketing from his long career in digital marketing and his own experience in managing and growing his business, as well as the businesses of his clients.
danny star covers a wide range of topics, including online advertising, social media, email marketing, e-commerce, seo, amazon, and more. the author clearly explains how a certain system works, the pros and cons of each system, and tells you when to implement it to achieve its full potential.
11. marketing 4.0: going from traditional to digital by philip kotler
Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.5/5
This is a useful manual for all marketers in the world of modern marketing when digital technology is influencing and changing the entire industry. philip kotler will explain why marketing 4.0 is imperative for productivity and how you can execute it to get the best for your business.
The book uncovers and examines changing power dynamics to discover that customers are changing themselves, not just marketing rules. thus, it gives you first-rate insights into the new marketing movement and how to adapt to the changes and make it an integral part of your strategies.
As a result, you’ll immerse yourself in the new rules of marketing, learn how to stand out, create a “wow” experience, build customer loyalty, and shape the future of your customer choice.
12. seo art by eric enge, stephan spencer, jessie c. stricciola
The Art of SEO: Mastering Search Engine Optimization Goodreads: 4.4/5
Your website is well-designed, easy to navigate, and has quality content, but the traffic converts poorly or the reach is pretty low? it could be the result of a lack of seo or search engine optimization. now that you have this useful and practical book in your hands, things will be fixed quickly.
Written by the best minds in SEO, The Art of SEO helps you deeply understand how SEO works and guides you in optimizing your site for search engine visibility. You’ll be covered with proven guidelines and cutting-edge techniques, from basic to advanced, for planning and executing an effective SEO strategy.
13. everyone writes by ann handley
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Goodreads: 4.6/5
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In a content-driven world, every one of us is a writer. That’s why it’s getting harder and harder to write content that grabs people’s attention and gets them engaged.
In fact, many types of content, such as Facebook live streaming, Instagram feeds, stories, and gifs, have flourished in various areas of the eCommerce landscape. however, it does not reduce the heat and importance of content writing. Your writing tells customers who you are, describes your brand characteristics, and makes you stand out from the crowd.
everybody writes gives you expert guidance and insights into the process and strategy of creating, producing, and publishing content with practical methods and a step-by-step process.
14. the power of visual storytelling by ekaterina walter
The Power of Visual Storytelling Goodreads: 4.0/5
We respond to and process visual data better than any other type of data. in fact, the human brain processes images 60,000 times faster than text, and 90% of the information transmitted to the brain is visual. we can take advantage of this nature to create visually appealing content to engage audiences.
The good news is that all content can be presented in different visual formats, including photos, videos, infographics, presentations and other media. This book gives you a powerful roadmap and guide on how to leverage visuals to tell your brand stories that capture customers’ hearts, increase brand awareness and drive profits.
15. google adwords for beginners by cory rabazinsky
Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.1/5
If you’re not using Google Adwords, you’re missing out on a powerful tool to dramatically increase website traffic and sales. google adwords allows you to create pay per click advertising for your products and services. This type of advertising will appear as sponsored links on the search results page when someone searches for content related to the ads. you only have to pay when they click on your ads.
This book is a useful resource for those who are interested in Google Ads and want to create a campaign of their own from scratch. if you have no idea what to do with google adwords, cory rabazinsky will teach you the basics of what you need to know about this tool, from how it works, why it works, to proven techniques to make it work for your business.
16. the zen of social media marketing by shama hyder
The Zen of Social Media Marketing Goodreads: 4.4/5
Social networks are no longer just a tool for everyone to entertain themselves, relax, make friends or something else, they are a crucial weapon for the success of companies today.
people use and talk more about everything on social networks. Even if you don’t show your business on Facebook, customers who bought something from you still talk about you and your products in their status, comment or message their friends. therefore, if you are part of the conversation, the chances of connecting and communicating with your customers will increase.
You will know what your potential customers care about, what they demand through their behaviors on social networks. the key is to use social media correctly and intelligently. creating a social media profile, scheduling and repeatedly posting boring content doesn’t help at all. you need a comprehensive strategy for each social media platform. this book contains everything you need to do it.
17. the age of digital marketing by matthew bartnik
The Age of Digital Marketing Goodreads: 4.4/5
This book is written to help you take advantage of Facebook, the world’s most powerful social media platform, where you have an endless pool of customers you can access.
They will inform you about the different ways to master advertising on Facebook and how to use all the resources that Facebook offers to their full potential to achieve the best results. Plus, you’ll learn the pros and cons of using Facebook and Google AdWords advertising, and how you can use both to maximize the effectiveness of your campaign. this book helps you discover facebook and how to advertise deeply on this biggest platform.
18. you are my favorite client by mike monteiro
marketing 4.0: moving from traditional to digital goodreads: 3.9/5
This book is good for someone who has started their career as a designer. It would be very useful on the client side. however, the lesson in the book will also be incredibly useful for your online marketing campaign. Through this book, you will know that understanding the wishes of customers is the most important factor not only in design but also in branding or marketing.
19. email marketing techniques by paul d. kings
Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.1/5
If you’re a beginner entering the world of online marketing, this book is here to help you understand the fundamentals and practical techniques of email marketing. he will know basic beginner techniques that he may already know, but find confusing and complex to apply to your real-life campaign.
With a few common techniques and practices from this book, you can make your email marketing campaign more effective, smooth, and profitable.
20. hug your haters by jay baer
Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.6/5
You can never please everyone in life; it is also the same with your business, advertising or marketing. You may think you offer a quality product and excellent service, but not all of your customers will agree. there will always be those who disagree with you, complain, criticize and deny your ideas. sometimes you just need to let them say what they want, but you can’t ignore them if you’re selling something.
we temporarily call them “enemies”. This book will show you how to deal with two types of haters or complainers: offstage haters and onstage haters. off-stage haters simply want solutions to their problems and complain directly via phone, email, or company website to get the answer. for the haters on stage, solutions are not enough as they get their answers first; They want to share their unpleasant experience and righteous anger with other customers. so they often turn to social media, online review sites, or discussion forums to complain.
Hugging your haters allows you to take complaints and turn them into good results.
more to read:
- best digital marketing books
- best social media marketing books
- best marketing books every marketer needs
final thoughts
reading alone can’t make you successful; the key is to practice what you have learned through a book. Also, do not buy too many books and put them on your shelf without opening them at least once, even if you are thirsty to discover a new world of knowledge. you’d be better off choosing a book that contains the information you’re looking for and genuinely immersing yourself in it.
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