10 great books to help you influence and persuade people in business | Creative Boom

cover the mysterious powers of influence and persuasion, teaching you how to earn people’s respect and get what you want for your business.

This must-read list of classics and modern bestsellers will show you how the mind works, how people make decisions, and how you can influence people’s thoughts and be more successful in business.

You are reading: Books on influencing people

1. methods of persuasion: how to use psychology to influence human behavior by nick kolenda

Using principles of cognitive psychology, Nick Kolenda has developed a unique way to subconsciously influence people’s thoughts. she has developed a “mind reading” show depicting that phenomenon, and demonstrations of it have been seen by more than a million people worldwide. With her book, you will be able to understand her secrets for the first time. so the next time you’re on a launch, you can apply what you learn from its robust seven-step process.

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2. influence: the psychology of persuasion by robert cialdini

influence is the classic book on persuasion and explains the psychology of why people say “yes” and how to apply this knowledge, written by dr. Robert Cialdini, the seminal expert in the rapidly expanding field of influence and persuasion. Through this book, he will learn the six universal principles, how to use them to become an expert persuader, and how to defend against them.

3. pre-suasion: a revolutionary way to influence and persuade by robert cialdini

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following its influence as a global bestseller, professor cialdini’s latest book offers revealing new insights into the art of winning people over: it’s not just what we say or how we say it that counts, but also what happens in the moments before we speak. interesting. worth reading.

4. Yes! 50 Secrets of the Science of Persuasion by Noah J. goldstein

Much of our success depends on others saying “yes” to our requests. however, what many people may not be aware of is the vast amount of research that has been done on the influencing process. What factors make one person say ‘yes’ to another’s request? This book is packed with practical advice based on recent academic research showing how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others.

5. how to win friends and influence people by dale carnegie

If you’re going to get people to accept your suggestions, then they’re going to have to like you. Be sure to add this absolutely classic business book to your shelves because millions of people around the world have improved their lives based on the teachings of Dale Carnegie. on how to win friends and influence people, offers practical advice and techniques, in his exuberant and conversational style, on how to persuade people to follow your way of thinking and win new clients.

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6. The Seven Habits of Highly Effective People by Stephen R. flock

This essential book presents a holistic, integrated, and principle-centered approach to solving personal and professional problems. With penetrating insights and insightful anecdotes, Covey reveals a step-by-step path to living with justice, integrity, honesty, and human dignity—principles that give us the confidence to adapt to change, and the wisdom and power to seize opportunity. that creates the change.

7. thinking, fast and slow by daniel kahneman

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Another must-read classic, Daniel Kahneman’s Thinking, Fast and Slow offers a whole new look at how our minds work and how we make decisions. why are we more likely to believe something if it is written in bold? why are judges more likely to deny parole before lunch? Why do we assume that a beautiful person will be more competent? The answer lies in the two ways we make decisions: fast, intuitive thinking and slow, rational thinking. this book reveals how our minds stumble over errors and biases (even when we think we’re logical) and gives you practical techniques for thinking slower and smarter.

8. Communication Skills: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion, and Public Speaking by Ian Tuhovsky

Have you ever considered how many times you intuitively felt that you might have missed something important or crucial, simply because you inadvertently said or did something that put someone off? maybe it was an unfortunate word, a wrong wording, an inappropriate joke, a forgotten name, a big misunderstanding, an awkward conversation, or a strange tone of voice? If you don’t know how to communicate correctly, you’re going to have problems in business. This book will help him improve his social intelligence, persuasion and communication skills, and give him the tools he needs to convince others that he is the right person for the job.

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9. customer persuasion: how to influence your customers to buy more and why an ethical approach will always win by miss chloe thomas

one for salespeople, customer persuasion is the bible for putting the customer at the center of your business. Let Chloë Thomas, Author, Podcast Host, and Founder of Ecommerce Master Plan guide you through her system for increasing your sales. Through her wisdom, she’ll learn why it’s essential to embrace persuasion in marketing and figure out which part of your business needs more attention.

10. what everyone says: an ex-fbi agent’s guide to reading people quickly by joe navarro

Now the Curve Ball: A book by a former FBI agent that teaches you the ancient survival instincts that drive body language and the most powerful behaviors that reveal our confidence and true feelings. If he’s going to be in the persuasion business, Joe Navarro’s insights will help him “quick read” people, decode feelings and behaviors, avoid hidden pitfalls, and look for deceptive behavior. he will also learn how his own body language can influence what others think of you.

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