We hope that reading our posts has given you a broader understanding of the importance of using various social media channels to help scale your business. Below are the best social media marketing books from today’s social media influencers containing tips, tricks, and real-life examples of social media successes.
top 10 social media marketing books
1. the art of social media: powerful tips for power users, by guy kawasaki
guy kawasaki is apple’s former head of evangelism and a social media expert. He partnered with Peg Fitzpatrick to present a bottom-up strategy for producing a focused, comprehensive, and compelling presence on popular social media platforms.
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This book contains over 100 practical tips, tricks and ideas. guy and peg show you how to build your base and accumulate your digital assets. They also teach how to optimize your profile, attract more followers, and effectively integrate social media and blogging. it’s for beginners overwhelmed by too many options, as well as seasoned pros eager to up their game.
the art of social media is full of tactics that have been proven to work in the real world, or as guy says, “cool stuff, no frills.”
2. socialnomics: how social networks transform the way we live and do business, by erik qualman
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Socialnomics by Erik Qualman is an essential book for anyone who wants to understand the implications of social media. also9 how businesses can harness the power of social media to increase sales, lower marketing costs, and reach consumers directly.
The concept of the social economy revolves around successful businesses connecting with consumers through Twitter, Facebook, YouTube and other social networking sites. it changes the way companies produce, market and sell. Plus, it shows you how to cut out inefficient marketing and middlemen, making products easier and cheaper for consumers to obtain.
3. storynomics: story-driven marketing in a post-advertising world, by robert mckee and thomas gerace
Legendary Story Master Robert McKee and Skyword CEO Thomas Gerace guide the reader in taking a more story-driven approach to their marketing campaigns. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike and IBM, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
is based on dozens of strategies based on stories and case studies taken from leading b2b and b2c brands. storynomics demonstrates how original storytelling delivers results that outperform traditional advertising.
4. influencer, brittany hennessy
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brittany hennessy, chief talent officer at hearst magazines, has seen the role of influencers evolve and expand into something few could have imagined when social media first emerged. she has unmatched insight into where the branded content industry was, where it is and where it’s going. hennessy reveals how to build an audience and keep it engaged. she explains how to package her brand, promote her favorite companies, and monetize her influence.
hennessy walks you through the basics of influencers, from creating content worth double-tapping and using hashtags to get discovered to understanding ftc rules and delivering metrics. . She will show you how to raise her profile, take advantage of her and make money.
5. crushing it, by gary vaynerchuk
bestselling author and social media guru gary vaynerchuk offers new lessons and inspiration. he draws them from the experiences of dozens of influencers and entrepreneurs who have rejected the predictable corporate path in favor of pursuing their dreams by creating thriving businesses and extraordinary personal brands.
Smashing It Down, Gary dissects all of today’s major social media platforms so that anyone from a plumber to a professional ice skater knows exactly how to amplify their personal brand on each one.
offers both theoretical and tactical advice on how to become top of mind on old standbys like twitter, facebook, youtube, instagram, pinterest, and snapchat.
6. content mavericks: how to grow your business with incredibly shareable content, by andrew pickering and peter gartland
Content marketing offers the biggest growth opportunity, but the world is cluttered and overwhelmed with content. if you don’t do things a little differently, then you don’t stand a chance. Do you want to build an audience, create fans and start making money from your content? then you need to be a content maverick.
The Revolutionary Content Mavericks Process by Andrew Pickering and Peter Gartland takes you through seven logical steps to creating a content marketing strategy. they help you create content to share and generate sales.
7. everything you need to know about social media: without having to call a boy, by greta van susteren and pam ward
msnbc host and media expert greta van susteren presents the most practical, comprehensive and accessible guide on how to live well on social media. she answers basic questions like “what is the best site for you?” and “what does it mean to ‘tag’ someone?” But she also tackles important behavioral and moral questions, like how to protect your privacy, how to avoid being roasted online, and whether it’s okay to get your Facebook feed. this is the essential manual for anyone who wants to keep up with today’s changing technology.
8. everyone writes, by ann handley
everyone writes by ann handley is your go-to guide to attracting and retaining customers through stellar online communication. In our content-driven world, each of us is a writer. writing matters more now and our online words are our emissaries. they tell our customers who we are.
Our writing can make us look smart or stupid. it can make us seem fun, warm, competent, or trustworthy. therefore, you must choose your words well and write with economy and style and honest empathy for your clients.
9. content chemistry: the illustrated manual for content marketing, by andy crestodina
This manual is the result of thousands of conversations about web marketing with hundreds of companies. is a compilation of tips on the power of search engine optimization, social media, and email marketing. the chemistry of content is the first and only comprehensive guide to content marketing.
This book explains the social, analytical, and creative aspects of modern marketing that are necessary for success on the web. It first covers the theory behind web and content marketing and then details it in practice. Plus, it shows how it’s not only essential to modern business, but also a lot of fun.
10. bottom line: use content to unleash your influence and engage those you care about, by john hall
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In this step-by-step guide, John Hall shows you how to use content to keep your brand front and center in the minds of the decision makers that matter. he reveals how consumer needs and expectations have changed. it also explains what this change means for you.
Learn how to create a useful, authentic and consistent brand that serves others as well as you. Learn proven methods for using digital content to enrich the lives of your target audience in ways that build real and lasting trust. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand top of mind.
We hope that reading these social media marketing books will boost your social media strategy.
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