top 10 price books [updated 2022]
We have a collection of pricing books that can set/advance the basis of pricing. And that means, pick up a book or two or read them all to make sure you’re charging the right price for your products/services. Below is the list of such pricing books you must read in 2022 –
- no b.s. pricing strategy ( get this book )
- the 1% windfall ( get this book )
- the art of pricing, new edition (get this book)
- pricing strategy and tactics (get this book)
- the price advantage ( get this book )
- powerful pricing ( get this book )
- price with confidence (get this book)
- value-based pricing (get this book)
- price well done (get this book)
- the psychology of price (get this book)
let us discuss each of the price books in detail along with their key points and reviews.
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#1 – no b.s. pricing strategy
the ultimate no holds barred kick ass guide that takes no prisoners to profit, power and prosperity
by dan s. Kennedy & jason marrs
This price cap book is a no-brainer if you own a business, and you shouldn’t charge any price without reading this book first.
book review
Readers of this book have praised it lavishly. one of the readers mentioned that each chapter of this book should be read at least 3 times. The reason this book is so popular with readers is its approach to pricing. While most books are written from the perspective of theory, this price book is written from the point of view of experimentation. if you are familiar with dan s. kennedy’s work, you would know that in each chapter you would receive value. And the book is packed with useful information, stories, examples, and lessons that you can translate directly into your own business. From business coaches to lawn salesmen, from business owners to students who have been studying business administration, this excellent book would add tremendous value to all who make an effort to read it. The only catch with this book is that you need to read another book on pricing to create a strategy; because this book is about the basics of pricing. read this book along with something focused on pricing strategy and you’ll be well on your way to becoming a pricing superstar.
key points
- You’ll learn a lot from the book: The 9 Ultimate Fare and Pricing Fails, The Discount Without Undercutting Trick, The Million-Dollar Secret Behind “Free,” The Secret to Price Elasticity, and more.
- You will also receive access to the website: simplepricingsystem.com, which will provide you with tools and techniques to establish a pricing strategy for your company.
#2: The 1% Windfall
how successful companies use price to profit and grow
by rafi mohamed
This pricing book is a great basic pricing book.
book review
If you are a first-time entrepreneur and need guidance on pricing and how to set the right price for your products/services, this book will be the right choice for you. Many readers who have read this book have commented that this has been their last resort for creating pricing strategies. The book is actually written for large businesses, but small businesses can easily use the fundamentals and can improve their bottom line. the author is a pricing consultant and knows what he is doing. In each chapter, he will find excellent information equipped with relevant and significant examples. Many pricing books talk about how to properly price your products/services, but this book addresses the concepts from a profit and growth perspective, without which pricing strategies are worthless. If you’re a longtime entrepreneur, consider reading this book at least once. you will find new information that you can add to what you are already doing. This book is also a great refresher for business owners and people who have been in business for a short time or a long time.
key points
- This price book talks about a framework by which you can protect your business. and as a result, it will continue to grow and benefit from favorable/adverse situations.
- This book also talks about how you can price products/services in the event of recession, inflation, and the entry of new competitors.
#3 – the art of pricing, new edition
how to find the hidden profits to grow your business
by rafi mohamed
Pricing isn’t just about pricing strategy – you’ll learn a lot “behind the talk” about pricing.
book review
If you like the 1% windfall, you’d definitely like this top-priced book. from positioning to pricing, you’ll learn a lot from this one book. According to some readers, this book has been more valuable than even a 1% windfall. many of the readers commented that in each chapter, you would pause and say to yourself, why didn’t you think of this idea before? Each chapter is packed with useful information that you can use in your pricing strategy right away. You will also learn the difference between perceived value and actual value and how these two affect each pricing strategy and as a result attract more or fewer customers. and this is not a technical book. It’s for people who have been continually struggling to set the right price to attract more customers and earn more revenue. you can be a business owner or a pricing professional, pick up this book and all your pricing worries will be gone.
key points
- To set the right price, you need to find out the positioning of your products/services and how customers see your products/services compared to other products. you’ll discover how to get the price right.
- In addition to providing easy-to-use strategies, this top pricing book provides a variety of examples to help you find plenty of options for your customers and activate any dormant strategies. customer base you have.
#4 – pricing strategy and tactics:
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a guide to growing more profitably
by thomas t. nagle, john hogan and joseph zale
if you are a student and you want to know about prices and pricing strategy, this is the right book for you.
book review
This excellent pricing book is one of the best pricing books if you are a student and have enrolled in an economics/pricing course at your university. even at mit opencourseware this book has been mentioned as the must read for understanding pricing. The best part of this book is that the theories and concepts are so well presented that as a student you don’t need to go to the next book to look for another pricing concept. This book is comprehensive in itself, and you don’t need another textbook if you want to pass the course. of product differentiationproduct differentiationproduct differentiation refers to making a product look attractive and different from other products in the same class. Marketers highlight distinctive product features commonly through packaging or good design, which helps communicate win-wins to buyers. read more about pricing structures, from market expansion pricing to creating meaningful pricing strategies, you’ll learn it all and more. . After reading this book, you will be able to put yourself in the position of the buyer and you will be able to see why the stores you shop at offer you discounts and how the whole pricing thing works in real life.
key points
- Along with old pricing examples, you will also receive examples of new pricing models. you’d learn how the iphone was priced, how the new music pricing models work, and how to strategize for service pricing.
- you’ll also learn a lot about value creation and managing price changes in terms of discounts, price reductions in the recession period, and an increase in cost-based pricingcost-based pricingCost-based pricing is a pricing strategy in which a certain percentage of the total cost is added to the cost of the product to determine its selling price. Simply put, it is a pricing method where the selling price is decided by adding a profit percentage to the cost of manufacturing the product. read more.
- You’ll also learn how to communicate value through your pricing. which is one of the biggest challenges for new entrepreneurs.
#5 – the price advantage
by walter l. baker, michael v. Marn and Craig C. zawada
This best pricing book focuses heavily on pricing strategies for both good and bad times.
book review
If you’re always confused about how you can think clearly about prices, pick up this book. This book will teach you a pricing framework that will solve all your pricing problems. talk about the book; this book teaches you exactly three things in particular. First, this book will teach you the pricing strategy framework that will help you create a product/market strategy and give you a transactional pricing perspective to address many pricing challenges. second, it’s a great book on the pricing challenges you face after going through a merger; very few books talk about this specific topic. Third, you will also learn how to drive price change in this book, which is another valid topic but not widely discussed. If you’re an economics student, business owner, or pricing professional, this book should be on your “must read” list. In addition, for any giant company that wants to improve its results, reading this book will certainly help the company to take the leap.
key points
- The authors are pricing experts at Mckinsey & company, and in this book, have shown how to identify, capture, and sustain substantial pricing gains in new business.
- You will also learn about product pricing, custom configured product pricing, tiered products, and pricing service pricing.
- Along with this book, you will also receive Mckinsey Pricing Tools, Pocket Pricing Cascade, and Value Maps.
#6 – energy prices
how pricing transforms the bottom line bottom line bottom line refers to the net profit or profit a company generates from its business operations in a particular accounting period that appears at the bottom of the income statement. A company adopts strategies to reduce costs or increase revenues to improve its results. read more
by robert j. dolan and hermann simon
This main price book is slightly different from the rest of the books.
book review
This best pricing book will certainly strengthen your bottom line, but this book is not a complete guide to b2b pricing. yes, it will serve to solve some business challenges that are not talked about much. The best parts of this book are three chapters. In chapter 6, the authors analyze international prices. in international pricing, the authors speak of globalizationglobalizationglobalization is defined as the spread of trade, commerce, and culture of an economy across different nations.read more, price transparencyprice transparencyprice transparency refers to the ease with which where consumers can obtain detailed information on the prices and markets of different products.read more, the internet, firms of all kinds, and how to set the price taking into account all these factors. In Chapter 12, the authors have been candid about how energy pricing can be organized and how to understand the underlying concepts and overview. In Chapter 13, the authors discuss the basic elements needed to improve pricing. Just for these three chapters, you can buy the book. the rest of the chapters discuss communicating value, quantifying customer value, bidding strategy, and the rise of economic buyers, and so on. use this book as a pricing reference book, along with a pricing textbook.
key points
- The authors outline the main concept of pricing and how faulty pricing can make or break an organization’s performance in this hypercompetitive marketplace.
- You’ll also learn a lot concepts. for example, market segmentation, competitive strategic prices, international prices, non-linear prices, personalized prices over time, etc.
#7 – prices with confidence
10 ways to stop leaving money on the table
by reed holden and mark burton
This is a step-by-step guide to pricing your product without committing.
book review
There are three things about this book. This book on pricing is very useful for those who do not have a management degree or business training and want to charge premium prices for their products/services. Second, this book is very easy to understand. any layman with an interest in the subject will easily read the entire book in a very short period of time. and third, this book is very actionable. Most pricing textbooks are full of jargon, making things impossible to apply. This book has provided the frameworks so that you can close a chapter and immediately apply what you have learned. Pricing is not an easy subject to master. It is often confusing for business owners how to charge the optimal price. This book has removed all the guesswork and gives you a step-by-step guide based on distilled pricing information. Here the authors mentioned that good/optimized pricing is based on good strategy, then segmentation, and then marketing, sales, competitors, processes, controls, tools, and lastly, organizational culture.
key points
- If you can’t price your products/services right, you will ultimately destroy your company’s value, revenue and profits. Before you set your price, read this book and stop assuming about optimal pricing.
- This superior pricing book is not based on conventional pricing methods; Rather, the authors provide you with a proven plan to increase your revenue without sacrificing profit margins Profit Margins Profit margin is a metric that management, financial analysts, & investors use to measure the profitability of a business relative to its sales. It is determined as the ratio between the amount of profit generated and the amount of income generated. read more.
#8 – value based pricing:
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drive sales and improve your bottom line by creating, communicating and capturing customer value
by harry macdivitt and mike wilkinson
Why should customers choose your brand and not others? Is it because you could not set the price of your products/services well? let’s find out.
book review
Today’s customers are wise. they know what they are buying and what they are leaving on the table. they also understand opportunity cost. therefore, as business owners, you must also up your game and offer customers exactly what they want. and a value-based pricing model will help you deliver the exact prices customers want. If you sell a product, there are also several brands around you besides your own. Therefore, learning value-based pricing is essential for you to be able to run your business smoothly. This book will teach you the exact process for developing a value-based pricing model with minimal risk. You will know how to establish a sales distribution channel, how to provide the value proposition to the sales channel, and how to use revenue generation while reducing costs for the business and providing emotional value to customers. furthermore, this book is not about all the theories and any practical applications; Rather it is the opposite. you will find a limited explanation and a plethora of strategies to apply immediately in your business.
key points
- There are four things you will learn from this best price book: You will learn to understand your customers’ needs; you will know how you can make your company different; you will learn to quantify the differences of your business with respect to other businesses and to build a strategy based on value; and finally, you’ll learn how to communicate value directly to your customers.
- The entire book is built on three fundamentals every business owner should learn: earning revenue, cutting costs, and contributing emotionally all at the same time. weather. time.
#9 – pricing done right
the pricing framework successfully tested by the world’s most profitable companies (bloomberg financial)
by tim j. blacksmith
Getting a snapshot of the best companies in the world can help guide you in pricing correctly. here’s why.
book review
There are few things that make a pricing strategy dynamic. These components of this dynamic pricing strategy are trading strategy, pricing strategy, price variation policy, market pricing, and price execution. in this book the author has explained why these components work in consonance with dynamic pricing dynamic pricing dynamic pricing is a pricing strategy that ignores fixed pricing and instead uses variable pricing, or in other words , is a strategy in which the price of a particular product changes in response to constant supply and demand from customers.read more strategy and why value-based pricing trumps all other marketing strategies price fixing. For example, we use Parker pens on a regular basis, even though it is a luxury item. why? because parker pens are very durable, they write extremely well, and while refilling, we don’t need to incur a lot of costs. As a result, even if we pay a premium price for Parker pens, we use them regularly. this is the power of value-based pricing. Furthermore, this book teaches a valuable lesson: price adjustments have a drastic impact on the results of any organization. so if you ever get a jump start on creating a pricing strategy, read this book and how things work for large organizations. no matter what kind of entrepreneur you are, a newbie or a big shot, this book will definitely teach you a lot about pricing.
key points
there are four most important things you will learn from this best price book –
- Before doing pricing analysis, identify the right questions.
- By applying the strategies mentioned in this book, you will be able to improve your pricing strategy and decision-making process.
- learn value-based pricing in detail and
- align pricing strategy with your organization’s long-term goals and vision.
#10 – price psychology
how to use price to increase demand, profits and customer satisfaction
by leigh caldwell
In this book, you’ll understand the psychology behind pricing and why few things work like magic and few ever do.
book review
In a nutshell, this best pricing book is a great quick pricing read. if you know a little about pricing, this can be a great additional resource for pricing new products/services. there is a problem with the book that readers mentioned. the author explained the entire book by taking hypothetical situations rather than actual incidents. however, that does not make the book boring. the author wrote the book in a literary style as he made each chapter interesting and sequential for the readers. You’ll learn a lot about why pricing is one of the most important components of business, why you can use price to dictate the market, what perceived value you can create for customers, and how you can focus on pricing to drive more value. income for your business. This book is not a complete guide and does not cover all aspects of pricing. but it does a great job of introducing the fundamentals to those who have had almost no pricing experience. That means this book is perfect for both beginners and those who have had some experience crafting pricing strategies for their businesses.
key points
- Pricing is a practical science. this best price book will demonstrate why. if you can understand the science behind pricing, you will be able to apply its components to any type of product/service.
- this book is for those who don’t want to wait to read the entire book before ordering. just read a chapter and apply it and then repeat it. this book is designed for people who love to experiment with what they learn.
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This has been a guide to the top 10 pricing books to read in 2021. Here we discuss what these books are proposing, their reviews and key takeaways. you can learn more from the following books –
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