With so much to learn in digital marketing, how can you keep up with the latest trends and tactics?
Luckily, digital marketing books are published every year to help you stay current.
You are reading: Digital marketing books 2016
And to make your life easier, we’ve rounded up our favorite picks.
Regardless of whether you are new to marketing or not, these digital marketing books are sure to help anyone. With all the books available on Amazon and many Audibles on Amazon, you have no excuse not to read them.
From content marketing to social media strategy, we’ve selected the best digital marketing books everyone will enjoy. discover our favorite digital marketing books for beginners and veterans below.
best digital marketing books
1. practical content strategy
- by julia mccoy
- 366 pages
- published 2017 by amazon self-publishing
Content marketing is one of the biggest and most popular digital marketing channels today, but very few companies do it right. If you’re running a business or trying to win bigger clients as a freelancer, then you need to understand the basics of a successful content plan.
in his first edition of the book practical content strategy & Marketing, Julia McCoy, founder of a content agency, explains her approach to content creation and creating world-class quality content.
Containing step-by-step guides on how to go from ideation and audience research to content creation and promotion, this digital marketing book has lots of great advice for all digital marketers.
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2. digital persuasion
- by erin king
- 260 pages
- published 2017 by lioncrest publishing
Did you know that you are 34 times more persuasive when communicating in person than on digital platforms? Persuading someone to do something face-to-face can be easy for most people, but doing it online can be a tricky challenge. And since marketers spend most of their time trying to persuade people through social media, emails, and content, how do you make sure they’re listening?
Digital Persuasion: Selling Smarter in the Modern Market by Erin Gargan covers all aspects of digital persuasion with her pub method used by some of the world’s biggest brands. Learn how to drive action from your posts and messages in just seconds, and master the art of digital persuasion.
3. hacking growth by sean ellis
- by sean ellis & morgan brown
- 320 pages
- published in 2017 by coin
Unless you’ve been living under a rock for the past few years, you’ve probably heard of growth hacking. Used by some of today’s largest startups, including LinkedIn, Airbnb, and Pinterest, growth hacking can supercharge any company’s marketing efforts and lead to explosive growth.
what better way to learn about growth hacking than from one of the pioneers, sean ellis, digital marketing expert and CEO of growthhackers.com.
Packed with practical information designed to help any business increase its customer base and market share, this book takes readers through the process of creating their own growth hacking strategy. A must read for any entrepreneur or marketer, this book is sure to help anyone reshape their marketing plan for the future.
4. see you online
- by avery swartz
- 216 pages
- published in 2020 by page two
For many small businesses, the thought of advertising online can be very daunting. is it worth the time and effort? will people notice? The answer is a resounding yes!
Meet Me Online by Avery Swartz, one of America’s foremost technology leaders, provides any business owner with a step-by-step framework for planning and executing their brand marketing strategy. In just five easy steps, business owners will learn how to build their brand, increase customer base, and ultimately generate more revenue.
Covering digital marketing topics like social media, website development, email marketing, and more, this marketing book is an essential primer for any business looking to thrive in the digital world.
5. 300 email marketing tips
- by meera kothand
- 132 pages
- published in 2019 by amazon self-publishing
The concept of email marketing is often misunderstood by digital marketers. Inconsistent email scheduling, lackluster emails, and lack of sales are just a few of the things that happen when you don’t have an email marketing strategy.
Fortunately, Meera Kothand and her book 300 Email Marketing Tips will solve all your problems and worries with their practical how-to guide. It doesn’t matter if she’s never sent a marketing email before, this book covers everything from setting up her initial welcome email to planning an editorial email calendar.
Email marketing is no longer just building an email list; In the book, you’ll learn how to engage with subscribers and convert them into buyers faster than ever.
6. digital marketing
- by annmarie hanlon
- 416 pages
- published 2019 by sage publishing ltd
In a world of social media, email marketing, content marketing, google ads and seo, what platforms do you focus on and how do you make sure they all work together?
digital marketing: strategic planning & Annmarie Hanlon’s integration helps anyone answer that exact question. Annmarie, an early adopter of inbound marketing, has worked with several large companies to plan and execute digital marketing strategies.
Describing various digital strategies and templates, this book provides many real-world examples and case studies that readers can use and learn from. Complete with powerpoint slides, quizzes, and links to free tools, this marketing book will help anyone implement a successful digital marketing strategy in any business.
7. they ask, you answer
- by marcus sheridan
- 352 pages
- published 2019 by wiley
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Selling to buyers is so early in the 1990s. In today’s world, the sales funnel has changed dramatically. customers want answers, not to be told what they should buy. In his book They Ask, You Answer, Marcus Sheridan will change your mindset from trying to sell to customers, to answering their questions instead.
To be successful, companies must focus on the questions, concerns and problems that buyers have. With millions of users using search engines to find answers, having quality content to answer your target audience’s questions is what makes businesses stand out.
Packed with practical tactics and insights to transform your SEO strategy, this book has many essentials that every website should have.
8. one million followers
- by brendan kane
- 256 pages
- published in 2018 by benbella books
For many businesses starting social media profiles for the first time, growing your social media following can be incredibly challenging. But without a strong social media presence on Facebook or other platforms, many businesses can often feel ignored and unable to get their message across to users.
In his book One Million Followers, Brendan has the answers to all your social media concerns and problems. An influencer marketing wizard, Brendan has helped many celebrities and businesses grow his following on social media, including Taylor Swift, MTV, Sketchers, and IKEA.
It doesn’t matter if you want to grow your instagram, facebook, twitter, or any other social media platform, this book will teach you everything you need to know to build a genuine following on any platform.
9. the one hour content plan
- by meera kothand
- 148 pages
- published 2017 by amazon self-publishing
Even for experienced content creators, planning what to write can be a difficult and tedious task. If you’re struggling to find content ideas that have a strong link to your products and services, then Meera Kothand is here to help.
In this book, The One Hour Content Plan, Meera teaches you the secret to easily generating hundreds of content ideas that will help drive sales. But it’s not just content ideas that this book covers. meera also shows you the five different types of content that will turn any reader into a buyer, plus how to determine your own brand voice.
For anyone afraid to think of new content ideas, this book is sure to help make your life easier.
10. email marketing demystified
- by matthew paulson
- 254 pages
- published in 2019 by american consumer news
Although many marketers may believe that email marketing is dead as social media takes over, in reality that is far from the truth. many businesses are now using the power of email marketing to generate impressive results, and mostly for free!
If you haven’t invested the time and resources to build an email marketing list, now is the time to start.
In Email Marketing Demystified, Matthew Paulson, an email marketing expert who has grown an email list to over 900,000 people, shares his top strategies every email marketer should use. The book specifically covers over 15 different proven strategies to grow your email list, while also teaching you how to write compelling sales copy to generate significant sales revenue.
best digital marketing books online
11. how to write copy that sells
- by ray edwards
- 186 pages
- published 2016 by morgan james publishing
Writing copy is an essential part of every digital marketer’s job. It doesn’t matter if you work in email marketing, pay per click, social media, or content marketing, the ability to write copy is an essential skill. But writing good copy without sounding too “salesy” is always one of the biggest problems for many marketers.
If you’re looking to sell without sounding too commercial, then this is a book to read. how to write copy that sells is a step-by-step guide to writing quick, easy-to-read copy that makes money.
Ideal for any marketer looking to improve their copywriting skills; you’re sure to get lots of tips and techniques in this amazing book.
12. smash it!
- by gary vaynerchuk
- 288 pages
- published 2018 by harper business
If you haven’t yet heard of the mysterious Gary Vaynerchuk (or just Gary V), then you must have been living under a rock. Gary, a new york times bestselling author and influencer, has used the power of social media and internet marketing over the years to grow his personal brand, and now he shows you how he did it! !
to crush it! Gary outlines a set of principles that will help any person or business harness the power of social media and spread their message. In this practical and inspiring book, Gary dissects every social media platform and provides unique tips and tricks on how anyone can amplify their message to millions and dominate the influencer marketing game.
a fun read, any social media marketer is sure to enjoy this essential social media marketing book!
13. the end of marketing
- by carlos gil
- 240 pages
- published in 2019 by kogan page
If you haven’t realized that social media is the future of digital marketing, you will after reading this book. As traditional marketing methods are slowly being replaced and provide less return on investment, many businesses are slowly adapting to new technology and the opportunities that exist.
The End of Marketing by Carlos Gil, Carlos explores exactly how brands, agencies, and marketers should approach marketing in this new digital age. Discover bold content ideas as you hear from some of the world’s biggest brands and how they create smarter paid search strategies.
Learn how to bring the “social” aspect back to social media and engage with consumers who don’t want to be sold to, but rather interested in. shortlisted for the 2020 business book awards, this book is sure to be a revelation to many a marketer.
14. the content fuel frame
- by melanie deziel
- 204 pages
- published in 2020 by storyfuel press
have your content ideas faded after months or years of working with a client? Are you desperately waiting for your next “great content idea” to come along and save the day? Leave nothing to luck or chance, take your content ideas to new heights with the Content Fuel Framework Book.
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Written by trained journalist and award-winning content marketer Melaine Deziel, this book teaches anyone how to maximize creativity by systemizing it. its simple framework catalyzes the brainstorming process and makes idea generation almost automatic and effortless. this system allows storytellers in any industry to produce new story ideas virtually on demand at any time.
A must read for any content marketer, you can say goodbye to your content worries.
15. editorial secrets
- by jim edwards
- 328 pages
- published in 2019 by author academy elite
No one is born a world-class copywriter, in fact, it takes decades of practice and experience before you start making big money. but what if you could reduce the learning process from decades to years? In his book Writing Secrets, this is exactly what Jim Edwards will help you do.
Whether you’re a content marketer, direct email writer, email marketer, or social media manager, your ability to create sales copy that drives people to buy determines your paycheck. and this book teaches you how to get the best results today.
suitable for any type of beginner or experienced copywriter, jim covers the best words that get people to buy and many other techniques to make your copy more money.
best digital marketing books for beginners
16. building a historical brand
- by donald miller
- 240 pages
- published 2017 by harpercollins leadership
For any digital marketer working on a brand, getting the brand message across to customers can be a lot harder than it seems. Not to mention, customers usually don’t care about your brand story, as they only care about yours. The traditional customer hero story may have worked for decades, but as they say, times are a-changin’.
In his bestselling book Building a Storybrand, Donald Miller, the CEO of Storybrand, lays out his seven-step framework that has helped thousands of companies grow exponentially. By changing the customer to be the hero of the story and not their brand, this will drastically change the way you do business for the better.
A great read for any digital marketer, this book will definitely give you a lot of practical knowledge for your own business.
17. traffic secrets
- by russell brunson
- 352 pages
- published in 2020 by hay house business
Known to millions, Russell Brunson is the CEO of Click Funnels and has grown his company into a $100 million powerhouse in just a few short years. By using the power of digital marketing and SEO (search engine optimization), Russell has managed to attract millions of visitors to his business and will show you exactly how he did it.
In Traffic Secrets, Russell takes you step-by-step to understand who your dream customer is, find out where they hang out online, and how to grab their attention. By helping her find the right people to target, she’ll suddenly realize how easy it is to make the sale.
Taking his first-hand experience of running his own business, this book is sure to be an eye-opener for many digital marketers.
18. the art of the click
- by glenn fisher
- 238 pages
- published 2018 by harriman house
if you haven’t asked yourself “what makes people click?” so are you even a digital marketer?
It’s no secret that more clicks equals more sales, but how exactly do you write copy that encourages people to click and buy from you? This entertaining and easy-to-read book has all the answers you need.
Written by copywriting expert glenn fisher, glenn breaks down his decade of experience to introduce you to techniques, tactics, and strategies that will drive both your clicks and sales. He’ll not only discover the one thing every writer needs to do if he wants to get better, but he’ll also learn how to avoid nonsense and make his copy more concise.
Perfect for improving your Facebook ads, landing pages, and emails, this book will help anyone improve their online business.
If your click-through rate isn’t looking too good, then click art is sure to help change that and boost your digital marketing success.
19. marketing rebellion
- by mark schaefer
- 318 pages
- published in 2019 by publisher services
Compare any business from twenty years ago to today, and you’ll see that things have changed a lot. The relentless pace of technology and digital marketing has left many marketers feeling irrelevant and lost. In today’s ever-evolving world, Mark Schaefer shines a light on what businesses need to do to succeed and stay one step ahead.
In his book The Marketing Rebellion, Mark addresses several topics, including why businesses should rely on human impressions and not ad impressions, and why customer loyalty is disappearing. It also covers how to help your clients do marketing for you and the best steps to provide a course correction for any size business.
With so many forward-thinking marketing tips and strategies, you’ll feel confident knowing your company’s marketing plan is fully future-proofed.
20. everyone writes
- by ann handley
- 320 pages
- published 2014 by wiley
With so many blogs and so much content online, how do you stand out from the crowd and attract the right customers to your website? And with attention spans shrinking, youtube videos and gifs taking over, who wants to keep reading content? Marketing veteran Ann Handley has been through it all and is here to provide her expert guidance on the process of creating remarkable, shareable content that her target audience will want to read.
For freelancers and content publishers, this book covers many techniques to make your content stand out while introducing essential content tools.
With the lessons and rules that apply to all online assets, all digital marketers will benefit from these tips for creating ridiculously engaging content.
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