Download our free 30-page workbook and manual, the professional guide to event planning. In this guide, five event professionals from all ends of the spectrum — corporate meetings, boutique conferences, high-end agencies and association events — weigh in on hosting an event from start to finish.
From concept and planning to marketing, execution and follow-up, this 70-page e-book includes:
You are reading: Event planning books free
- worksheets, to-do lists, and timelines
- tool reviews to make you more effective
- step-by-step marketing plan
We work with five of the best event professionals who love to push boundaries, set aggressive goals, repeat year after year, and listen to their attendees.
part 1: plan your event
measure twice, cut once: the preparation pays off!
create your events team
In this section of the guide, we’ll show you how to build your team. how is the ultimate event team? How can you work with volunteers? use our project plan template to keep collaborators up to date.
when and where?
This part of the event planning guide details how to be smart when choosing a date, gives you a checklist of questions to ask before reserving a venue, and lists tips for cutting costs.
design the budget
This detailed workbook-style budget covers all your bases!
define the agenda of the event
How do you juggle the need to start promoting with the complexity of confirming the framework? skip to this part of the event planning guide and we’ll show you what you need to start sharing and what you can leave ‘undetermined’.
Looking for tips on finding and booking a really great keynote speaker? a great speaker can set the tone for the entire event, increase the length of the message, and set it apart from other events.
create a mobile application for events
it’s a no-brainer. save money by going mobile and learn how to generate revenue and brand your event by going digital. it’s incredibly easy! the guide even lets you get started for free.
make registration perfect
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This crucial element of event planning can make or break your event. This chapter of the event planning guide shows you how to set up your event registration system, how to test it, and best practices for landing pages and forms.
obtain permits and insurance for your event
what should I choose? who should you ask? Which Government Websites With Confusing Design Should I Check Out? find out in this section.
Need extra help planning your event? Check out our comprehensive event planning checklist and tips for creating an event budget.
part 2: marketing your event
tell your story to boost registration.
tell the world
That’s pretty much why we wrote the event planning guide. Learn specific tips for getting the most out of email, phone calls, digital ads, social media, PR, partner promotions, referrals, and more. with specific tips for email schedules, the importance of an event hashtag, and a PR and media checklist.
Low record? here are some emergency tips.
Find a troubleshooting manual, new offerings, ways to create urgency, and even questions to ask yourself to determine if you’re saying the right thing to your audience.
For a sample marketing and promotion schedule, check out our event marketing resource.
part 3: on-site preparation
knows the place inside and out.
entry and registration of events
This crucial element of the event is your chance to make a first impression. how to deal with complex parking, attendee flow, and more.
last minute tasks and team review
Get the event planning guide for this imperative final preparation checklist and team report. you won’t want to face “five minutes to showtime” without it!
part 4: the event
Your hard work is about to pay off!
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keep it moving
Learn how to monitor transitions and traffic patterns. how to handle guest feedback in real time for maximum follow-through.
your role on the event floor
The event planning guide has your back as you move through the space, put out fires, set different fires, and handle thousands of requests while maintaining super cool demeanor.
get your fans to spread the word
The influence of your event goes beyond the walls of your venue. you have the opportunity to convert your attendees into fans and have your fans spread the word. is your stellar social media event planning guide.
part 5: evaluation and monitoring
You have closed the doors. what happens next?
close loops
Your guide to giving thanks at the right time and the delicate dance of collecting sponsor contributions.
extend the duration of your event
here you go: a step-by-step event planning guide to share the information attendees need after the event is over, keep them interested in the messages you’ve shared, and get them talking for a long, long time.
assess
If you’re like our five amazing event professionals, you evaluate your successes and failures to produce better events time after time. here’s a detailed workbook detailing everything you need to research: how was your attendance, revenue, marketing, attendee/sponsor satisfaction?
We work with industry stars and write the professional event planning guide so you don’t have to. get the guide now by clicking below – it’s free!
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