If you’re the founder of a b2b brand, or running sales and marketing for a b2b brand, chances are you’ve done a fair amount of account-based marketing (ABM) without even knowing it.
account-based marketing is an operating system that improves marketing, sales, and service by properly aligning the organization. To really understand how it all works together and the impact it can have on your business, you need to dig into the details and learn the system. That’s why we’ve put together a list of the 5 Best Account-Based Marketing Books and ranked them based on Amazon reviews.
You are reading: Account based marketing books
abm is b2b.
4.6 of 5 | 153 reviews
“Fantastic book! I have read, scribbled, highlighted and taken notes of many new things to try. It is a very practical book with many stories from abm professionals. Whether you are a beginner with just some basic knowledge of abm o already started on your path, this book will help you build the foundation of your program and remind you of some of the steps you might have skipped along the way.although it was written by an abm vendor, at no point does it become an argument Can’t recommend it highly enough. It’s worth getting a hard copy so I can review it while I work on my plans.”
buy on amazon | listen in audio
See Also: Harry Potter and the Philosopher&039s Stone Audio Book (Stephen Fry) – Free Audiobooks
See Also: Harry Potter Reading Level: Age Recommendations For The Book Series
a professional guide to account-based marketing
4.2 of 5 | 33 reviews
“This book was recommended to me by a client’s sales manager. I’m glad I found it. As a consultant who provides guidance on account planning and strategy to professional services and technology sales and marketing organizations, I found this book extremely helpful. informative provides practical tips, tools, and checklists that can be immediately implemented into the account planning process to increase relationships and revenue within specific account activities and integrating with the account strategic planning process.” /p>
buy on amazon
See Also: Harry Potter and the Philosopher&039s Stone Audio Book (Stephen Fry) – Free Audiobooks
See Also: Harry Potter Reading Level: Age Recommendations For The Book Series
no forms. it’s not garbage. no cold calling: the next generation of account-based sales and marketing
4.5 of 5 | 23 reviews
“The old b2b playbook that many of us have become accustomed to just doesn’t work anymore. Nobody likes making (or receiving) cold calls or “exploding” emails. Fortunately, with the right technology, there is a better way. the book talks about some pretty advanced marketing concepts and technologies, latane conant’s style makes the topics easy to understand, actionable and most importantly not boring. its a quick read with lots of illustrations and real world examples. Highly recommended!”
buy on amazon
See Also: Harry Potter and the Philosopher&039s Stone Audio Book (Stephen Fry) – Free Audiobooks
See Also: Harry Potter Reading Level: Age Recommendations For The Book Series
account-based marketing for beginners
3.4 of 5 | 23 reviews
“account-based marketing is something I know very little about, but when the author started talking about the lack of communication between sales and marketing people, I knew exactly what he was referring to. in companies I’ve worked on because there’s often a ridiculous lack of coordination and communication between these departments, groups that really have a lot in common.
See Also: A to Z Mysteries – Book Series In Order
So what you get in this book is a way to connect these functions/people to make your business stronger. To that end, the book talks about the different aspects of the problem you might face. everything from people to marketing technology (the software you might need) and how to link things to the account. and more, of course.”
buy on amazon
See Also: Harry Potter and the Philosopher&039s Stone Audio Book (Stephen Fry) – Free Audiobooks
See Also: Harry Potter Reading Level: Age Recommendations For The Book Series
account-based marketing: how to target and engage the companies that will increase your revenue
3.6 of 5 | 15 reviews
“many companies talk about abm but don’t fully implement a strategy that works. i’m a growth consultant and i’ve seen half-baked abm fail. this is a step by step guide written by demand base leaders who they are 100% focused on abm this is real world advice to get your abm strategy off the ground.”
buy on amazon
what are your favorite account-based marketing books?
See Also: Harry Potter and the Philosopher&039s Stone Audio Book (Stephen Fry) – Free Audiobooks
See Also: Harry Potter Reading Level: Age Recommendations For The Book Series
account-based marketing is one of the many strategies available to help you scale your business, but is it the right strategy for you? We can discuss this and more during your free 30-minute consultation. contact us today.
See Also: Harry Potter and the Philosopher&039s Stone Audio Book (Stephen Fry) – Free Audiobooks
See Also: Harry Potter Reading Level: Age Recommendations For The Book Series