It’s a cliché to say that our job as b2b marketers gets redefined at every turn, but I understand why people say that. change is constant and it’s not always easy to discern a “best practice” from a marketer’s opinion. or if an “essential tactic” is really a shiny object meant to distract. sometimes you just need solid, deep guidance. Which is exactly why we compiled this list of must-read b2b marketing books.
Whether you zoom in on one of these papers or read the whole set, you’re guaranteed to gain plenty of insights to inspire and guide your strategy. In no particular order, here are 10 books to help you become a better B2B marketer.
You are reading: Best b2b marketing books
#1: full funnel marketing, by matt heinz
Marketers are quite comfortable in the upper stages of the funnel, driving demand and generating leads. but the pressure is on to nurture and drive leads down the funnel and directly impact revenue. while the concept is simple on the surface, it requires us to take on a bigger role and work with sales in new ways. this book by matt heinz is an excellent guide to doing just that.
#2: welcome to the funnel, by jason miller
our very own global content marketing leader, and also rock and roll photographer, which explains the title, jason miller published a practical guide for the modern marketer with welcome to the funnel. Based on a lot of trial and error and his own experience amplifying the impact of content and social media, Jason shares tons of practical advice that he can put into action right away. and he does it in his own unique way, a little rock and roll. as jason says, “time to turn it up to eleven!”
#3: impossible to ignore, by carmen simon
Standing out in today’s content-filled, online world is no small feat. what would you give to know the formula to really cut through the noise and be remembered by your target audience? how about $15? In Impossible to Ignore, cognitive scientist Carmen Simon shares the secret to harnessing psychology and neuroscience to create content that is, well, impossible to ignore. But don’t worry, you don’t need to have a PhD (like Carmen) to digest all this cognitive science goodness. she breaks it down into practical terms and a three-step plan backed by real-world case studies and a helpful checklist for memorable content.
#4: Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and Innovative by Scott Brinker
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Scott Brinker is the visionary who brought us the impressive and often overwhelming supergraphic landscape of marketing technology, and keeps us up to date on the growing importance of hybrid marketing technology professionals. he lives and breathes the concept of marketing as a technology-driven discipline, and understands the challenges of marketing in today’s fast-paced, data-centric, shopper-empowered world. In this book, he outlines ways to apply software industry frameworks to modern marketing. He reads this book and he will understand how to control the chaos of marketing in today’s dynamic digital environment.
#5: Big Data-Driven Business by Russell Glass and Sean Callahan
we are proud to present not one, but two books, written by our linkedin colleagues. In it, Russell Glass, Vice President of Products for LinkedIn Marketing Solutions, and Sean Callahan, Senior Manager of Content Marketing, combine forces to bring you a comprehensive view of the impact of data on marketers. read it and you’ll be well on your way to using data for the good of your business.
#6: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Shopper, by Carlos Hidalgo
Carlos Hidalgo has built his career and reputation by tackling the difficult behind-the-scenes issues that stand between marketing success and failure. In this book, he tackles the essential question of modernizing his approach to demand generation. This practical approach to change management provides a roadmap, framework, case studies, and clear guidance on how to transform your organization. By the end of this book, he’ll know how to use a mix of inbound and outbound marketing to generate demand. he will also understand how to marry his efforts with the sales side of the equation.
#7: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by joe pullizi
From the founder of the content marketing institute comes a step-by-step guide to changing the traditional business model. According to Joe, developing a product or service and then bringing it to market is a dinosaur of a business model. these days, he argues she, it’s much more effective to attract first and build an audience. get that audience to love you and the information you share, you’ll learn a lot about them, including what they’re most likely to buy. If you’re a marketer tasked with spearheading the success of a startup, Content Inc. the model can be your blueprint for success.
#8: Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, by tracy eiler and andrea austin
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Make marketing and sales work in unison and you’ll create a dream team of revenue generators. Sales and marketing alignment is known as one of the toughest nuts to crack, but as sales and marketing executives, the authors cracked the code and share their lessons and guidance with you here. Based on their real-world experiences, Tracy and Andrea cover everything you need to know to get both sides of the house singing in harmony.
#9: presuasion: a revolutionary way to influence and persuade, by robert cialdini ph.d.
In the end, marketing is about persuading someone to take an action, and in a way, that means you have to change their minds. According to the famous social psychologist Robert Cialdini, the way to prepare people for persuasion is to focus on their state of mind. Influence your audience during what Robert calls the “prime time for change” and prime them to be receptive to your message. This book offers tips and techniques for mastering the art of getting your audience ready to agree with you.
#10: the power of visual storytelling, by ekaterina walter and jessica gioglio
In a time-hungry economy, attention is the new gold. This visually compelling book shares real-world examples of leading companies using visual content and rich media—including photography, infographics, presentations, and video—to tell their brand stories. Learn why and how visual content captivates, and how to put your organization on the path to visual engagement.
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