Shelf-promotion: the art of furnishing rooms with books you havent read | Books | The Guardian

There can be two kinds of bookshelf owners: those with more books than they can fit, stuffing them tomes into every corner, and those who dot their shelves with cleverly placed stacks and have room to burn potted plants and photos framed. .

and then there’s ashley tisdale, whose shelves are empty. The high school musical star recently went viral for admitting in her architectural brief that she had rushed to stock the built-in shelves in her Hollywood Hills home specifically for an on-camera tour.

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“These shelves, I have to be honest, they didn’t really have any books a couple of days ago,” Tisdale said. “I asked my husband to go to a bookstore, like, ‘you need to buy 400 books’” (her husband’s alternative plan of “collecting books over time and putting them on the shelves,” Tisdale quickly dismissed).

There was naturally a buildup of twitter. “I’m speechless,” said the tweeter who first circulated the clip.

But it turns out that mass shelf buying is standard practice among the rich and famous, and becoming more so as books have established themselves as a scholarly backdrop for zooming.

According to mailonline, Adele spent more than £1,000 on an intimidating book spree before the pandemic, “pulling books off the shelves without even looking at the spines or reading the blurbs.”

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At least Adele bought them herself, says Miles de Lange, an interior designer at Potterton Books, a specialist book supplier. he says that interior designers often take it upon themselves to provide books for clients. “They are accessories, just like you buy a small object.”

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But stocking shelves with desirable coffee table books can cost up to £5,000, which customers rarely want to spend, de Lange says. “They’ll give you £1,000 and you can buy 20, but it’s not enough to fill a wall.” the engagement is usually a stack of two or three books, with a vase or trinket on top.

If you have the budget to invest in books you won’t read, there are dedicated shelf curators, like Thatcher Wine, whom Gwyneth Paltrow hired when she discovered she was missing some 600 books after a home renovation.

juniper books wine company sells sets of classic literature with custom dust jackets: a proprietary approach, he explains, that allows someone to own “the complete works of jane austen, but in a certain pantone chip color that matches the rest of the room.” ”.

Juniper’s Books and its Colorado “showroom” may seem like the main weakness of celebrities, but since the pandemic, some bookstores have started offering shelf selection services. Publishers also accept that many judge books by their covers.

Penguin’s series of cloth-bound classics with titles like Ulysses and Emma with instagram-friendly covers have been a huge success, with one box set on the Duchess of Cambridge’s desk; a small format range of 48 titles will arrive in August.

bea carvalho, head of fiction at waterstones, says that books with strong design tend to be shared on social media, which drives sales: “having beautiful images to display is very important…sprayed edges fall very well on booktok and instagram. ”

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has encouraged the industry to innovate. Released Tuesday and billed as the book of the summer, Bonnie Garmus’s Waterstones Chemistry Lessons Special Edition has exclusive covers featuring the periodic table.

It’s a fantastic novel, Carvalho adds, but the design does it justice: “If you love a book, you want to display it proudly.”

It’s for that reason, says Karen Howes of the Taylor Howes Interior Design Studio, that designers with a book-buying rundown tend to stick to nonfiction, not novels. he tends to “dress the bookstore” with titles related to his customers’ interests, such as wine or aviation, “so that when his friends come over he feels that they have selected all his books themselves.”

novels are where you’d get caught, howes says, “‘have you read the latest so-and-so?’ – and you haven’t.”

The rise of working from home has enabled exposure on an even larger scale. Twitter account @bookcasecredibility, followed by more than 115,000 people, collects screenshots of celebrity bookcases, arguing: “what you say is not as important as the bookstore behind you.”

In a video interview with Vogue from her home, it was recently revealed that Adele’s shelves carried titles such as Rome mosaics and Japanese prints. “There are some good ones up there,” she said as the camera panned.

Similarly, a close study of Tisdale’s shelves reveals celebrity biographies, reference books, cookbooks, and titles on fashion, psychology, wealth building, and self-help – her taste for fiction seems to extend only to one novel by ken follett.

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tisdale was at least in a good mood with the reviews he received, sharing his favorite book recommendations (and asking for more) in a post on his frenshe lifestyle website. She apologized for being late in responding, “I have a lot of new books to read recently.” she at least she can see the shelf half full.

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