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No matter if you’re about to promote a product launch, launch a new book, or announce a new hire, you’re probably looking for the best press release examples to inspire you. That’s right.
When written and distributed correctly, press releases are a great way to get the word out about any business. If you’re still not sure how to write a press release, start by looking at the examples of good press releases that I have selected below, visit prowly’s press release writing guide and download press release templates for any occasion.
Did you know you can easily create visual press releases and send them to relevant media contacts with media relations tools like Prowly? start for free.
best press release examples
Below is a curated list of over 20 examples of good press releases divided by different types:
- Sample Campaign Launch Press Releases
- Sample New Hire Press Releases
- book press release examples
- examples of press releases for new products
- examples of press releases for original research
- new business press release samples
- music press release samples
- examples of press releases for events
ready? let’s go in full
examples of campaign launch press releases
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This campaign launch press release was sent to me by mark hall, the director of business waste & company spokesman to divert. His garbage collection company came up with a brilliant solution to help people get rid of the ghosts of their past relationships, with a special Valentine’s Day ex-partner waste collection plan. what’s not to like about this campaign (and the sample press release)? like mark said, it’s just wonderful.
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Christmas 2011, shaun walker and his marketing & herofarm PR agency subtly brought tongue-in-cheek humor to the clients of a little-known small business (joeshopping.com), with almost no budget allocated to the business. That’s how this sample press release came to life, and I’m thrilled that it did. it’s witty, funny, and proved to be newsworthy to many media outlets.
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In 2017, online retailer modcloth decided not to celebrate with Black Friday and made a big deal about it. this example of a good press release gained a lot of traction and spread a positive message: the brand was inviting its customers and employees to spend the holidays with their loved ones and donate to charity. the world just needs more stories like this.
examples of new employee press releases
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This sample new hire press release created in prowly immediately answers the important questions: who is the new hire, what will they bring to the company, and how many years of experience do they have. it’s definitely concise and to the point, but still offers everything a journalist could need to cover the story, along with images and quotes.
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The eBay New Hire Press Release Example, on the other hand, does a great job of introducing the new hire, describing his impressive career, and sharing newsworthy snippets about him. it’s also full of relevant quotes, which makes it much more interesting than a standard press release example.
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New hire announcements are a big thing for us at prowly, so I couldn’t help but include our own new hire press release example. When writing press releases like this, it’s always a good practice to have a detailed introduction to a new team member, add a brief description of the company, and include quotes and visuals.
Looking for more examples of good press releases that introduce new hires? Check out the new hire press release examples (+ writing tips and template) that will make your new hire announcement stand out.
examples of book press releases
See Also: 9 Authors Like Dan Brown – Capitalize My Title
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Managing PR in the midst of the first COVID-19 quarantine doesn’t seem like an easy task, but PR veteran rhonda rees had a blast with this sample book press release, created for author, athlete and sports activist, bonnie frankel. The entire public relations campaign received a lot of media coverage in magazines, radio, television and online publications.
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as a result of this press release written by kristina morgan (book author and communications specialist), she conducted 8 interviews in canada and jamaica and appeared in more than 11 publications, readings & influencer reviews. the book even received coverage in the caribbean and as a result was read by a celebrity on world read aloud day.
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mike tourville, director of sales and marketing for evans cooling systems and author of the book, submitted this sample book press release in January 2021. the nice thing about this sample press release, in particular, is that it’s concise, offers a third-party point of view, and appeals not only to those struggling with addiction, but also to their families.
examples of press releases for new products
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according to nelson jordan (and many other experts, i imagine), apple does a great job with its product announcement press releases. If you look at this sample press release for a new product, Apple’s new walking audio program, you’ll quickly notice that it’s written in a way that makes it easier for journalists to extract facts, details, and quotes for their stories. that is precisely what makes it a good press release.
See Also: 9 Authors Like Dan Brown – Capitalize My Title
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This product press release sample was created on prowly by brydge, the fastest growing brand of tablet keyboards for apple ipad and microsoft surface. In all of its new product press releases, Brydge includes relevant details, images, quotes and links, making it easy to cover the news and find its products online.
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Visual press releases are perfect for beauty products, and the lucky girl makes the most of them. This Prowly-created product press release sample has it all: important product and brand details, lots of images (and a gif on top of that), and the ability to download plain text along with all attachments.
Looking for more examples of new product press releases? look no further: sample press releases for new products & template to display your product launch.
examples of press releases for original research
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bayt, the leading job search website in the mena region, publishes a large number of press releases on a regular basis. one of their best sample press releases talks about data, statistics, trends, and the culture of remote work in the region, based on user feedback collected directly from their website. some newsworthy information right there.
See the entire news release example
according to jozef raczka, content exec @ twinkl, this sample press release from champion health lays out the news very well. why exactly? It connects you not only with national data but also with proprietary data, giving it a unique twist beyond reporting the facts available to everyone. also back up your points with visuals to draw attention, but don’t rely too heavily on them.
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Another good press release sample featuring original research comes from talentlms. the goal was to raise awareness of an industry report published by the company, which ultimately helped garner media coverage from more than 120 high-authority outlets. discusses the report’s most interesting findings and is written with citation in mind (with paragraphs prepared to “copy and paste” to save journalists time).
Sample New Business Press Releases
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See Also: Books about Portland: readers’ picks | Books | The Guardian
As mentioned, good press release examples are concise and to the point, and this new business press release sample from Taskshift is no different. clearly state what the news is about (new service launch), mention the usp, mission and vision behind it. there’s not much more to add there, really.
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This new business press release sample features Minuteman Press franchise owner Diana Renollet who decided to make her dream of owning her own business come true. diana has a unique perspective on buying and operating her business during the covid-19 pandemic, which made her ideas very timely. there’s also an uplifting message of taking that leap of faith to bet on yourself, which is always attractive.
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the team at kohl must have something special to create informative press releases. the most important details are always summarized at the top, making it easy to understand what this sample press release is all about. then offers several “resources” for journalists: quotes, company overview, and contact information for any follow-up questions.
Still having trouble with your new business press release? See how to write a press release for a new business (company launch) to get media coverage.
examples of music press releases
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The special thing about music press release examples, in general, is the use of audio in them. Spotify does exactly that, especially when promoting playlists: the tracks are embedded along with background information about the artists. Not to mention, all the press releases posted in their newsroom are visually appealing and engaging.
See Also: 9 Authors Like Dan Brown – Capitalize My Title
See the entire media release example
This sample music press release from universal music canada simply has it all: lots of information about the artist and their recent work, images, quotes, links to their tracks, and social media profiles. makes it easier to not only cover the news but also get to know the artist.
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With this sample press release, Universal Music Group (UMG), the world leader in music-based entertainment, announced its special partnership with TikTok. The entire music press release is short, but informative and engaging enough. Plus, since TikTok users can now embed clips from UMG’s entire music catalog (including its iconic record labels and songwriters), the story is pretty interesting too.
examples of press releases for events
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Definitely not a standard press release example for an event, but that’s part of what makes it special. Offering to “perform anywhere in the world for just $1,” Dan Chan has been featured in major media outlets including Hustle, Buzzfeed, CNBC and Business Insider. it just goes to show that a newsworthy idea and a catchy headline can work…magic.
See Also: 9 Authors Like Dan Brown – Capitalize My Title
See the entire media release example
Another press release sample that is not a standard event announcement, but actually marks an important event: the company milestone. the example here is for the 10th anniversary of ganttic, a resource scheduling saas. this format works well because it is an achievement to be celebrated, particularly in the rapidly changing world of technology. It was enough for Europe’s emerging markets and other media outlets to pick it up, generating the press the team behind Ganttic hoped to get.
In case you’re looking for more samples, here are 3 sample event press releases & tips from journalists [+ free template].
Already feeling inspired by these press release examples?
now it’s time to create yours. however, before you start writing, make sure your story is newsworthy and follows a standard press release structure:
- an attention-grabbing headline
- main: a brief overview of the story that answers the 5 questions: who? what? when? why? with what effect?
- dateline – to confirm that it provides the most up-to-date information
- body – an explanation of the information provided above in the header, starting with the most newsworthy details
- company info – a short paragraph about your company
- media contact information: to make it easy for journalists to submit follow-up questions
This should help journalists quickly determine if they want to cover the news and find what they’re looking for in your press release. hope that helps!
cover photo by rich smith
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