A brief history of the great American coloring book – Vox

Nowadays, adult coloring books are a hot trend, giving adults all over the world valuable time to use colored crayons and pencils. there are some that will calm you (stress relief patterns), teach you (nature art coloring book), and even make you laugh (unicorns are idiots).

But most of us don’t know where coloring books come from. To find out, I talked to Laura E. Wasowicz is Curator of Children’s Literature at the American Antiquarian Society and shared what we know about the beginnings of the coloring book.

You are reading: History of coloring books

the origins of the coloring book

A half-colored page from one of the first coloring books, The Little Folks Painting Book

A half-colored page from one of the first coloring books, The Little Folks Painting Book.

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The first coloring books appeared years before crayons became mainstream. (The company that became Crayola, for example, didn’t start making recognizable crayons until 1902.) that meant these early coloring books were called “paint books” and were usually illustrated with watercolors.

wasowicz has found examples in the antiquarian society collection dating back to the 1850s, and there are art instruction books even earlier. The Little Folks Painting Book from around 1880 is generally considered the first popular coloring book.

So it wasn’t until the 1870s and 1880s that the coloring book became a major part of childhood, and it took several factors to make it a success.

why the coloring book got so big

Kids hard at work coloring, as seen in the preface to the Little Folks Coloring Book.

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Kids hard at work coloring, as seen in the preface to the Little Folks Coloring Book.

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Most people attribute the rise of coloring books to a single publisher, the Mcloughlin brothers. While others like Milton Bradley (yes, the game guy) promoted children’s books, Mcloughlin was key. amy weinstein wrote about the first coloring books in the beautiful picture book once upon a time: illustrations of fairy tales, fables, primer, pop-ups and other children’s books, and she writes that if the children’s book movement was a revolution, then “john mcloughlin, jr. (1827-1905) can be considered the great American general of the movement.”

But it wasn’t just one company that made hair color possible. the big driving trends range from social to technological and include:

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