Found our list of the best social media marketing books.
Social media marketing books are guides that teach entrepreneurs and marketers how to grow businesses and customer bases by leveraging social channels. These works cover topics such as content, interaction, and growth. The purpose of these books is to teach strategies and skills that lead to increased reach and engagement on social media.
You are reading: Social media manager books
These works are a subset of marketing books, advertising books, and business books. the guides are also useful books for small business owners.
this list contains:
- social media marketing books for beginners
- social media marketing books for small businesses
- social media marketing strategy books
- books on social media growth
here we go!
list of social media marketing books
Here’s a list of new and best-selling books on social media marketing, covering a variety of topics from strategizing to publishing content to audience engagement.
1. social media marketing workbook 2021 by jason mcdonald phd
social media marketing workbook 2021 is one of the best books on social media marketing for small business. This practical series breaks down the world of social marketing into easy-to-follow steps and exercises. each chapter focuses on a different online marketing medium or social platform. The book is packed with exercises to help account managers practice and plan.
following the workbook “homework” is like having a personal trainer. readers leave the book with a personalized strategy and a stronger understanding of the business side of using social media.
Notable quote: “first of all, using social media is one thing, and social media marketing is another… in fact, many companies they just fail at social media marketing, either doing nothing or spinning their wheels with constant work.”
read the 2021 social media marketing workbook.
2. 500 Social Media Marketing Tips – Essential Tips, Tricks & Strategy for Business – Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat and more. by andrew macarthy
500 Social Media Marketing Tips is a quick reference guide to social media strategy. the book outlines hundreds of best practices for each of the major social platforms. This collection of tips and tricks is useful for both beginners trying to get a taste of the platforms and seasoned social media managers looking for ideas to reinvigorate channels. The book prescribes actions to get and hold the attention of your target audience and encourage higher levels of engagement, and provides a solid overview of social media marketing. the print version of the book was updated in 2019, and readers can access updates to the ebook indefinitely.
Notable Quote: “The bottom line is that the more engaged a customer is with their social media content posts (likes, comments, shares), the more likely they are to continue to do so in the future.”
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read 500 social media marketing tips.
3. a million followers: how i built a massive social following in 30 days by brendan kane
one million followers is one of the most popular books on the growth of social networks. As the title suggests, Brendan Kane built a combined social media following of a million users across different platforms in one month. This experiment, combined with his experience building online presences for big brands and celebrities, gives the author the authority and credibility to advise on what types of content and strategies produce the best results. While most readers may not hit the million mark that quickly, following these guidelines means winning the battle for attention in an oversaturated social landscape.
starred quote: “Although building an audience takes a lot of time and effort, it’s actually one of the easiest tasks. The hardest part is maintaining that following, receiving consistent post engagement, and experiencing continued growth.” .
read a million followers and see more growth hacking books.
4. Social Media Marketing: A Strategic Approach By Melissa Barker, Donald I. barker, and others
Social Media Marketing: A Strategic Approach is one of the best social media marketing books for beginners. This textbook provides a solid foundation for hobbyists, including a brief history of the medium, definitions and terms, and highlights of key concepts. the layout is easy to scan and the pages include graphs, figures, bulleted lists and statistics. Social Media Marketing: A Strategic Approach covers the gamut from basic goals and rules of engagement to monitoring and planning. The book also explores how to link social media marketing with other forms of digital marketing, such as streaming video, news and discussion sites, and mobile marketing.
starred quote: “in some cases, social media can have a huge impact on an industry or situation where it seems unlikely to be useful. plus, it will probably take time to feel the full impact of smm.”
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read social media marketing: a strategic approach.
5. Incredibly Effective Social Media For Network Marketing: How To Stop Wasting Time On Things That Don’t Work And Start Doing What Does! by ray higdon and jessica higdon
Extraordinarily Effective Social Media for Network Marketing helps readers optimize their social media efforts and decide where to focus their energy. the authors advocate thinking in terms of long-term growth and reputation rather than indulgent tendencies and instant gratification. The book describes how to create a profile, choose topics and avoid loaded topics, communicate with participants, and correct course after mistakes. Extraordinarily Effective Social Media for Network Marketing touches on many topics that other social media marketing books don’t mention and provides marketers with a playbook on how to best use time on the platforms.
Notable quote: “All things being equal, people prefer to do business with people they know, like, and trust.”
read extraordinarily effective social networks for network marketing.
6. the end of marketing: humanizing your brand in the age of social media and ai by carlos gil
the end of marketing is a manifesto of modern marketing. the book shows how to take advantage of social networks to promote a brand and a message. Carlos Gil outlines the approaches that work best on specific platforms such as LinkedIn and Facebook and prescribes best practices for social media in general. The book provides readers with a set of tools to hack growth and increase engagement, with techniques like mention tracking, content performance tracking, message mapping, and building a strategy.
The overall message of the guide is to be authentic and original, and post content that creates value for the audience. the end of marketing shows how social media can be an opportunity to humanize your brand, communicate directly with customers, and meaningfully connect with your target audience.
starred quote: “the reason so many people and brands fail quickly on social media is because despite doing ‘all the right things’ (i.e. posting to multiple social media daily, creating visually pleasing content, etc.), no one is paying attention to them, or if some are, the brand is not engaging them in meaningful dialogue or relationship.”
read the end of the marketing.
7. the art of social media: powerful tips for power users by guy kawasaki and peg fitzpatrick
The art of social media is one of the best social media marketing strategy books. This guide breaks down the art of social media marketing into a series of quick and digestible tips. the table of contents makes it easy to navigate through the topics, and the main text consists of flowing lists and divided bullets with illustrations. The book suggests techniques for things like optimizing profiles, responding to comments, integrating blogs with social media, and hosting events. the language art of social media is minimalistic, and the advice is direct and blunt.
starred quote: “sharing good stuff is 90% of the battle to get more followers. pretty much everything else is just optimization. end of discussion.”
read the art of social media: powerful tips for power users.
8. jab, jab, jab, right hook: how to tell your story in a noisy social world by gary vaynerchuk
jab, jab, jab, right hook is one of the best books on social media strategy. Even though this title is almost a decade old, most of the advice is still relevant, mainly because it prioritizes creating good content. Entrepreneur and social media guru Gary Vaynerchuk drives the heart of each platform and emphasizes creating content with the audience in mind. the central philosophy of the text is that by authentically listening and interacting with the audience, your social message can have a greater impact. jab, jab, jab, right hook insists that the key to success on social media is not capturing the attention of followers, but giving them their attention. this book explores the timeless strategy of adapting content and telling relevant stories.
Notable Quote: “Your number one job is to tell your story to the consumer wherever they are, and preferably at the moment they decide to make a purchase.”
read jab, jab, jab, right hook.
9. social media success for all brands: the five pillars of storybrand that turn posts into profits by claire diaz-ortiz
Social media success for every brand sets a framework to help businesses within any industry post engaging, attention-grabbing content. Inspired by Donald Miller’s Building a Story Brand, Claire Diaz-Ortiz bases her system on five main points, which she calls the Engagement Model: Story, How, Audience, Reach, Excellence. By following this formula, marketers can improve reach and optimize their efforts when posting on social media. the book provides numerous examples to illustrate this approach, and the tone of the text is light and conversational, making it easy to read.
starred quote: “To balance your social media budget, vary the types of content you deposit and withdraw. Content should come from different content envelopes, including things like curated content, original content, articles, quotes, stats, testimonials, direct calls to action, transition calls to action, striking images, selfies, videos, etc.”
read the success in social networks of each brand.
10. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & being generally amazing on all major social media by dave kerpen, michelle greenbaum, and rob berk
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likable social media is a crash course in growing a fan base on social platforms. this guide covers many of the same basics as other social media books, including think like your followers, post quality content, respond quickly to comments, and use a genuine and transparent tone. however, nice social media also provides a wealth of case studies that provide readers with concrete examples of companies that exemplify these ideas. this book acts as a simplified how-to manual for social media.
Notable quote: “If you want to increase your social presence, you need to take the time and energy to attract the low hanging fruit: your current customers and others who know you. From there, you will gain other fans and followers who will probably eventually buy from you. but you have to start with your existing customers.”
read nice social networks, third edition.
11. Entrepreneurs magazine’s definitive guide to social media marketing by eric butow, jenn herman, stephanie liu and others
The Definitive Guide to Social Media Marketing from Entrepreneur Magazine provides a comprehensive overview of the business side of social media. This anthology brings together a panel of experts to weigh in on topics like strategy, video, and social team building and management. Experts cover the basics, like the subtleties of different platforms and the importance of social media in modern business, as well as add insights on lesser-trodden topics like paid ads and chatbots. Entrepreneur magazine’s definitive guide to social media marketing aims to cover the full range of the social media landscape.
Notable quote: “The important thing is that people use social networks to connect, talk and learn from other people. If, as a company, you can insert yourself into that process and help them meet that need, you’ll be well on your way to a successful social strategy.”
Read Entrepreneur Magazine’s Ultimate Guide to Social Media Marketing.
12. the age of influence: the power of influencers to elevate your brand by neal schaffer
the age of influence is a guide to collaborating with social media influencers. Getting the endorsement of a figure with a following can help businesses spread brand awareness and build a larger customer base. Neal Schaffer takes readers through the ins and outs of the influencer economy and presents tips and techniques for working with influencers. The book explains how to find and communicate with influencers within your niche, how to budget and measure ROI on these partnerships, and how to develop a unique brand voice that gains authority and attention. the age of influence is the definitive manual for working with digital tastemakers.
Notable quote: “Influencer marketing isn’t about paying someone else to take selfies and post them online. It’s about engagement and communication. It’s about building relationships.”
read the age of influence.
final thoughts
Social media marketing is a popular topic of conversation in our increasingly digital world, and there is no shortage of advice on how to practice it. however, not all information is equally credible or useful. writing a book requires more knowledge and commitment than scoring a single online publication. the authors of these guides tend to have a wealth of knowledge and experience to share with readers, and can provide a more comprehensive overview of social marketing as a whole. Since the content must be accurate and relevant at the time of publication, many of these books tend to favor principles of practice over trends and fads, and tend to be more reliable and perennial. however, the world of social media changes rapidly and in this genre it is helpful to look for newer books or titles that are regularly updated.
For more reading recommendations, check out this roundup of growth hacking books and this list of company biographies.
faq: social media marketing books
here are answers to questions about social media marketing books.
what are social media marketing books?
social media marketing books are guides that teach readers how to promote the brain on social media platforms. these works cover topics such as content creation and curation, social media planning and strategy, and best practices for interaction and engagement.
what are some good social media marketing books for beginners?
Some good social media marketing books for beginners include The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, Social Media Marketing: A Strategic Approach by Melissa Barker, et al, and The Ultimate Guide to Social Media Marketing. articles from the magazine for entrepreneurs by eric butow, et al.
Is it useful to read books on social media marketing?
Reading books on social media marketing is helpful in learning new strategies and techniques that can help increase your number of followers and improve engagement rates. social media is built on constant experimentation, so the more ideas marketers have to try, the better.
However, it’s worth noting that trends and algorithms change rapidly in the world of social media, and the information in some books may no longer apply. the best social media books are new releases or books that focus more on evergreen concepts, like creating valuable content.
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